Posted on by Nathalie Tay
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
Bomohs banned from casting spells at APPIES 2024
28 Jun
We will confiscate all magic wands at the door.
Your marketing magic has to work without supernatural aid.
The APPIES Malaysia Awards 2024 is seeking marketing miracles that work in the real world, no mystical intervention permitted.
Crafting Campaigns That Actually Work
Leave the love potions and lucky charms at home.
Can your strategy and campaign charm the audience and deliver results without resorting to the dark arts?
Nothing Spooky About The Process
No Crystal Balls Allowed.
Work your magic into a four-minute creative reel and a five-minute oral presentation.
Then, prove it’s not just smoke and mirrors as you field questions from our expert panel of marketer-judges.
The real magic here is creative excellence and solid results.
Who Benefits?
PRESENTERS: Gain unparalleled exposure and feedback from industry giants. If you can impress them, you can impress anyone.
AUDIENCE: Shuttle between presentation halls and learn from Malaysia’s leading marketing strategists. It’s like speed dating, but for brilliant ideas and learnings.
JUDGES: Engage directly with campaign creators and assess real-world marketing solutions.
Festival Doors are Open
Compete across 21 categories and six Best of Best categories.
From Best in Fast Dining to Best in Sustainability, and from Best in FMCG (F&B) to Best in Healthcare, and more…
Remember, while a little luck never hurts, it’s your campaign’s measurable success that will truly enchant our judges.
We don’t approve of black magic, but we do guarantee a chance for you to share your marketing wizardry on stage.
Announcement of Finalists: 5th July 2024.
APPIES FESTIVAL – Judging & Presentations: 11- 12 July, 2024.
Registrations for The APPIES FESTIVAL can be made here.
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
