APPIES 2024 launched with 20 categories this year

The highly acclaimed APPIES  – the annual festival showcasing the best campaigns in marketing is back.

The APPIES Malaysia will a host a two-day Marketing Festival on July 11 & 12, 2024.

“What sets The APPIES  apart is that each campaign is presented Live by the brand marketer and campaign creator before a panel of judges and an industry audience. Only great marketing success stories get to win APPIES Gold, Silver or Bronze,” says Prof Harmandar Singh, Organising Chairman of APPIES and Regional Publisher of MARKETING magazine.

Known as the “TED of Marketing”, campaigns are presented in an interactive format comprising of a four-minute creative reel summarising the overall marketing campaign, which is followed by a five-minute oral presentation highlighting significant aspects of the campaign. The presenter then fields questions about the campaign from judges and the audience.

“Over the years, The APPIES  has attracted the attention of top marketers, agencies and partners.  It showcases the best campaigns, presenting an unparalleled opportunity to learn, network and celebrate with some of the brightest minds in marketing today,” adds Harmandar Singh, better known as Ham

This year we have revamped the existing categories and also added a few.

Entrant campaigns must have run between June 2023 and May 2024 in any of these 20 categories.

  1. Best in FMCG – F&B
  2. Best in Fast Dining
  3. Best in Non-Food FMCG
  4. Best in Festive
  5. Best in B2B
  6. Best in Financial Services
  7. Best in Travel & Hospitality
  8. Best in Education & Training
  9. Best in Automotive & Transport
  10. Best in Healthcare
  11. Best in Govt/NGO
  12. Best in Sustainability
  13. Best in Digital
  14. Best in Social
  15. Best in Tech 
  16. Best in Customer Experience
  17. Best in E-Commerce
  18. Best in AI
  19. Best in OOH/DOOH
  20. Best in Innovation 

Entries will be judged by a panel of over 20 assessors, an A-list of the Who’s Who in the marketing industry.

More information can be found at https://appies.com.my

Closing Date for entry submissions: 30 June, 2024.


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




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