Ladies and gentlemen, fasten your seatbelts and return your tray tables to their upright positions, because we’re about to experience some turbulence in the world of marketing judging!
Tan Sri Tony Fernandes, the aviation maverick who turned a struggling airline into Asia’s largest low-cost carrier faster than you can say “Now Everyone Can Fly”, has been denied boarding for The APPIES Malaysia 2024 judging panel.
Fact is, The APPIES is the only place where the panel of over 20 leading marketers-only judges.
But imagine, if you will, a judging panel led by the irrepressible Tony.
Marketing presentations would be peppered with phrases like “Is this campaign first class or economy?” and “Does this strategy have enough legroom?”
We’d have to install seatbelts on all the judges’ chairs to keep Tony from jumping up to offer impromptu business advice.
With a resume that reads like a bestselling business thriller – from accountant to music industry exec to airline tycoon – Tony’s career has more twists and turns than an AirAsia flight path.
Respect. But our policy is clear: only seasoned marketing leaders are allowed to judge.
Don’t worry, Tony.
You are welcome to attend as our First-Class Guest of Honour.
Registrations now open for delegates to witness the Olympics of Marketing here.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
