RM1 Million Allocation for Bernama to Organise AI Courses for Media Practitioners

By The Malketeer

Prime Minister Anwar Ibrahim announced a RM1 million allocation to the Bernama Centre for Excellence to facilitate courses and training in artificial intelligence (AI) for media practitioners.

This initiative aims to equip the media fraternity with the latest technological skills necessary to enhance their professional capabilities.

Speaking at the highlight of the National Journalists’ Day 2024 (Hawana) celebration in Kuching, Anwar emphasised the importance of mastering AI technology for effective media practice.

The event saw the presence of notable dignitaries including Sarawak Premier Abang Johari Openg, his deputies Ammar Douglas Uggah Embas and Dr. Sim Kui Hian, Deputy Minister in the Sarawak Premier Department (Corporate Affairs, Information, and Sarawak Public Communication) Abdullah Saidol, Communications Minister Fahmi Fadzil, and Deputy Communications Minister Teo Nie Ching.

Bernama’s Chairman Wong Chun Wai, Chief Executive Officer Nur-ul AfidaKamaludin, and Editor-in-Chief Arul Rajoo Durar also attended the celebration.

The Bernama Centre for Excellence provides comprehensive training programmesnot only for its staff but also for government agencies and corporate entities. Additionally, it manages applications for industrial training from students of higher learning institutions.

Hawana, recognised as the largest gathering of Malaysian media practitioners, was held in Kuching, Sarawak this year, under the theme “Ethics as Foundation for Sustainable Journalism.”

The event highlights the crucial role of ethics in journalism and underscores the need for sustainable practices in the industry.

National Journalists’ Day, observed on May 29, celebrates the significant contributions of media practitioners in Malaysia. This year’s event further solidified the government’s commitment to supporting and advancing the media sector through strategic investments in technological training and development.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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