RTM-Bernama merger a no-go

8 months ago

Due to strong objections from the staff and management of both organisations, the proposed merger between Radio Televisyen Malaysia (RTM) and Malaysian National News Agency (Bernama) to create a government-owned media giant has officially been shelved

Sources state that both state-funded media organisations’ top management and workers’ unions had objected to the proposal.

The merger was proposed by the Communications and Multimedia Minister Gobind Singh Deo to reduce costs and remove redundancies.

Both organisations are funded by the government with additional revenues generated from advertising and subscription services.

Despite reassurance from Gobind that all vital aspects such as total workforce, cost and news channels would be looked at fully before any decision was made, employees from both organisations were afraid of heavy job cuts if the merger takes place.

Instead of a full-blown merger, the Communications and Multimedia Ministry may introduce a convergence plan to synchronise the services of RTM and Bernama. A similar convergence strategy had been implemented by Media Prima Bhd.

It is believed that a joint-venture committee chaired by top officials is deliberating on the new initiatives. The ministry remains adamant to improve efficiency and productivity of both media organisations. Another initiative being considered is to form a joint group of journalists focusing on specific sectors, a model practised by media companies in developed economies.

ADVERTISEMENT


CUSTOMER-CENTRIC B2B SALES & MARKETING

Step inside your customer’s shoes.

The Digital Age has transformed the way B2B buyers research, navigate and most importantly – make purchase decisions. Sadly, most B2B companies are still stuck in their own personal silos, with little to no intent towards understanding customers’ needs. In this hands-on conference, Hando will analyze your company’s digital presence as well as offer inspirational ideas from B2B brands, who have managed to produce content with real business results.

For more details and registration, click here: http://bit.ly/hando21Aug


MORE INFORMATION:

DATE:
21st August 2019

VENUE:
Sime Darby Convention Center, Bukit Kiara

ADMISSION FEE:
RM1,650 + 6% SST per pax
RM1,500 + 6% SST per pax
(for 5 pax & above)

For assistance, call Amira/Ruby 03 7726 2588 or email ruby@adoimagazine.com and amira@adoimagazine.com