Hooli joins Heckler Singapore roster for exclusive representation in Asia

Award winning offline editor Michael ‘Hooli’ Houlahan has joined the Heckler Singapore roster. Hooli has over 25 years experience working with notable brands such as Heineken, McDonalds, Grab, Olay, KFC, Doordash, 711, Latitude, Mazda, Jaguar, Chrysler & Renault.

Hooli has worked with global agencies and production companies including Publicis Singapore, Prodigious Singapore, The Secret little Agency Singapore, Speedtrack Jeddah, Sweetshop Shanghai, Finch and Airbag to name a few. He has also collaborated with renowned Directors including Patrick Hughes/ Finch, Los Perez/ Division, Justin Reardon/ Royal Budapest, Damien Toogood/ MERV, Husein Alicajic/ 13 &Co Craig Melville/ Airbag and Tim Bullock/ Scoundrel.

Most recently Hooli received his A.S.E Accreditation, a very proud moment in recognition of his career achievements in the Industry. He has an eclectic editing style, with a strong knowledge of the whole Post Process, which helps technically.

“Really looking forward to collaborating with Charu, Richard, Will and the whole Heckler team through exclusive representation in Singapore and throughout S.E. Asia. Having worked freelance with Heckler Sydney for years I know first hand what a dedicated, professional, talented, collaborative outfit they are and they are also bloody fun to be around, just quietly. Ok and maybe it also has a little bit to do with my Laksa obsession!”

Michael Houlahan, Offline Editor, Heckler Singapore

Hooli’s love affair with Singapore began over 25 years ago when he was on loan from MRPPP Melbourne to V.H.Q. He eventually moved to Singapore for a period of time where he revelled in the culture and creative opportunities the city afforded him. Even after he moved back to Australia Singapore would always form part of the ‘Hooli triangle’ Sydney → Singapore → Melbourne. So it is with fondness that Hooli joins Heckler Singapore to be represented exclusively across Asia.

“I’ve had the pleasure of working with Hooli back in Australia. He is a creative force, a compelling Editor who really knows his craft and is just a wonderful human. Given his connection to Singapore, this was a no-brainer! Thrilled to be working with him again!”

Charu Menon, Partner and Executive Producer, Heckler Singapore.


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

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30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

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