BBDO Singapore joins forces with TikTok influencer

BBDO Singapore and Boom Digital Media, the one-stop creative TikTok specialist, announces a new exclusive alliance to help clients and brands create new opportunities and capitalize on virality in the digital world.

The new partnership brings together BBDO’s integrated expertise with Boom Digital’s experience in social media and team of experts, including Boom Digital founder Ming Wei, @mingweirocks, one of Southeast Asia’s most followed TikTok creators. 

In addition to having 35 million followers on social media, he has created comedy skits and videos that have gained more than 10 billion views with his father, Daddy Ming. 

Under the new agreement, the two agencies will collaborate on client communication needs to provide businesses across a variety of industries with tested and proven social media strategies that will optimize their brand’s social presence.

“In today’s climate, social media is crucial in a brand’s communication mix to engage with its audiences. We will now be able to turbocharge our digital solutions with critical data insights and strategy from a leading practitioner in this space.

I expect some really interesting outcomes from this partnership. Watch this space!” says, Melvin Kuek, CEO of BBDO Singapore.

“I met Melvin some time ago through one of my current global clients – the Global Esports Federation. I see huge potential for growth in the roadmap of possibilities he shared for this partnership with BBDO. 

I definitely see this as a great opportunity to scale up BOOM’s offerings beyond social media and influencer marketing,” added Ming Wei Ng, Founder and Chief Creator, Boom Digital Media.

“I’m a big fan of Ming’s work. The rise of his social media reach and gravitas over the last couple of years has been nothing short of phenomenal. I’m excited to inject BOOM’s engine to enhance BBDO’s social team, bringing digital first creativity to the next level,” added Tay Guan Hin, Creative Chairman of BBDO Singapore.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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