iFlytek Joins Forces with IAA World Congress as Partner, Paving the Way for Technological Innovation

In an innovative venture, iFlytek, a global leader in artificial intelligence and natural language processing, has been announced as the partner for the upcoming 45th International Advertising Association (IAA) World Congress, set to take place from March 6-8, 2024, in Penang, Malaysia.

iFlytek, renowned for its cutting-edge AI solutions and language technologies, brings a wealth of expertise to the IAA World Congress, aligning seamlessly with the event’s theme, “Brand: RE-CODE, for a Better World, Better Life.”

Commenting on the partnership, John D Chacko, the Chairman of the 45th IAA World Congress stated, “We are delighted to welcome iFlytek on board as our partner for the 45th IAA World Congress. This collaboration reflects our shared commitment to fostering innovation, pushing boundaries, and embracing the transformative power of technology in the advertising landscape. iFlytek coming onboard as a partner for the IAA World Congress aligns seamlessly with our mission to drive technological innovation and contribute to the evolution of industries.

We look forward to a synergistic partnership that not only benefits the Congress but also pushes the boundaries of what is possible in the realm of advertising and brand communication”.

John also added, “iFlytek will play a pivotal role in enhancing the technological landscape of the Congress. Their innovative solutions are anticipated to contribute to the creation of immersive and interactive experiences for attendees where they will be delivering a simultaneous translation of the sessions in Mandarin, Japanese, and Korean. From AI-driven insights to language processing technologies, iFlytek’s involvement promises to redefine how participants engage with the event”.

iFlytek is a publicly-listed AI technology company founded in 1999. Recognised as a global leader in artificial intelligence, iFlytek focuses on innovative technologies, including speech recognition and translation into multiple languages, natural language processing, and machine translation. With a commitment to advancing human-machine interaction, iFlytek has become a trailblazer in the AI industry.

For further information on the Congress, visit www.iaawc.com.
For queries on registration via the HRD Corp Claimable Courses Scheme, kindly contact Amy Chia at [email protected].

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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