iFlytek Joins Forces with IAA World Congress as Partner, Paving the Way for Technological Innovation

In an innovative venture, iFlytek, a global leader in artificial intelligence and natural language processing, has been announced as the partner for the upcoming 45th International Advertising Association (IAA) World Congress, set to take place from March 6-8, 2024, in Penang, Malaysia.

iFlytek, renowned for its cutting-edge AI solutions and language technologies, brings a wealth of expertise to the IAA World Congress, aligning seamlessly with the event’s theme, “Brand: RE-CODE, for a Better World, Better Life.”

Commenting on the partnership, John D Chacko, the Chairman of the 45th IAA World Congress stated, “We are delighted to welcome iFlytek on board as our partner for the 45th IAA World Congress. This collaboration reflects our shared commitment to fostering innovation, pushing boundaries, and embracing the transformative power of technology in the advertising landscape. iFlytek coming onboard as a partner for the IAA World Congress aligns seamlessly with our mission to drive technological innovation and contribute to the evolution of industries.

We look forward to a synergistic partnership that not only benefits the Congress but also pushes the boundaries of what is possible in the realm of advertising and brand communication”.

John also added, “iFlytek will play a pivotal role in enhancing the technological landscape of the Congress. Their innovative solutions are anticipated to contribute to the creation of immersive and interactive experiences for attendees where they will be delivering a simultaneous translation of the sessions in Mandarin, Japanese, and Korean. From AI-driven insights to language processing technologies, iFlytek’s involvement promises to redefine how participants engage with the event”.

iFlytek is a publicly-listed AI technology company founded in 1999. Recognised as a global leader in artificial intelligence, iFlytek focuses on innovative technologies, including speech recognition and translation into multiple languages, natural language processing, and machine translation. With a commitment to advancing human-machine interaction, iFlytek has become a trailblazer in the AI industry.

For further information on the Congress, visit www.iaawc.com.
For queries on registration via the HRD Corp Claimable Courses Scheme, kindly contact Amy Chia at [email protected].


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

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