McD ‘French Fries’ Crosswalk Unveiled At Bukit Bintang

McDonald’s Malaysia has unveiled the “French Fries” crosswalk at their flagship Bukit Bintang store

The cute design uses the iconic Bukit Bintang crosswalk, with the bright yellow strips symbolising French fries on your way into the store.

The installation of their iconic French Fries in the middle of the heart of KL aims to become a must-visit destination for visitors, both local and international.

We hope that by transforming the Bukit Bintang crosswalk into the McDonald’s Fries Crosswalk, we can help solidify Kuala Lumpur as a must-visit tourist attraction for travelers and Malaysians alike.

Datuk Azmir Jaafar, Managing Director and Local Operating Partner of McDonald’s Malaysia

Federal Territories Minister Datuk Sri Dr Shahudan Kassim, Managing Director and Local Operating Partner of McDonald’s Malaysia Datuk Azmir Jaafar and their entourage pose for a photo. (Credit: Anne Dorall)

The Bukit Bintang store is Malaysia’s first-ever McDonald’s, which opened 40 years ago back in 1982.

Now, it is doing its part in supporting the government’s plan to make Kuala Lumpur a prosperous city by 2030.

Celebrating the reveal of the French Fries crosswalk.
(Credit: Anne Dorall/TRP)

We are grateful and proud of McDonald’s Malaysia’s initiative by coming forward and partnering with the Ministry of Federal Territories and Kuala Lumpur City Hall (DBKL), to creatively add value to the Bukit Bintang crosswalk into an iconic symbol in the city — The McDonald’s Fries Crosswalk.

Datuk Sri Dr Shahidan Kassim, Federal Territories Minister

Melati Abdul Hai, VP & Chief Marketing Officer of McDonald’s Malaysia, told MARKETING Malaysia, “What makes this even more special is that this crosswalk is located right in front of our Bukit Bintang restaurant, the first McDonald’s outlet that opened its doors in Malaysia. Owning the iconic yellow crossing that resembles our World’s Famous Fries further elevates its already iconic status while building affinity.”

Melati Abdul Hai, recently awarded Chief Marketing Officer (CMO) of the Year at the Malaysian CMO Awards, strikes a pose

This article was first published on The Rakyat Post


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