McDonald’s Malaysia has unveiled the “French Fries” crosswalk at their flagship Bukit Bintang store
The cute design uses the iconic Bukit Bintang crosswalk, with the bright yellow strips symbolising French fries on your way into the store.
The installation of their iconic French Fries in the middle of the heart of KL aims to become a must-visit destination for visitors, both local and international.
We hope that by transforming the Bukit Bintang crosswalk into the McDonald’s Fries Crosswalk, we can help solidify Kuala Lumpur as a must-visit tourist attraction for travelers and Malaysians alike.
Datuk Azmir Jaafar, Managing Director and Local Operating Partner of McDonald’s Malaysia
The Bukit Bintang store is Malaysia’s first-ever McDonald’s, which opened 40 years ago back in 1982.
Now, it is doing its part in supporting the government’s plan to make Kuala Lumpur a prosperous city by 2030.
(Credit: Anne Dorall/TRP)
We are grateful and proud of McDonald’s Malaysia’s initiative by coming forward and partnering with the Ministry of Federal Territories and Kuala Lumpur City Hall (DBKL), to creatively add value to the Bukit Bintang crosswalk into an iconic symbol in the city — The McDonald’s Fries Crosswalk.
Datuk Sri Dr Shahidan Kassim, Federal Territories Minister
Melati Abdul Hai, VP & Chief Marketing Officer of McDonald’s Malaysia, told MARKETING Malaysia, “What makes this even more special is that this crosswalk is located right in front of our Bukit Bintang restaurant, the first McDonald’s outlet that opened its doors in Malaysia. Owning the iconic yellow crossing that resembles our World’s Famous Fries further elevates its already iconic status while building affinity.”
This article was first published on The Rakyat Post
Related Posts:
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
REGISTER NOW