Exclusive: McDonald’s In Russia Unveils Replaced Logo Resembling Burger & Fries

You heard it from here first. DesignTAXI got a tip-off that McDonald’s in Russia has rebranded, ahead of a grand reopening slated for this month.

The overhaul was confirmed by Russian publications TASS and The Moscow Times, both of which cited state media.

The yet-to-be-named successor vaguely pays homage to its roots with an ‘M’ monogram as its branding, though it’s not the Golden Arches by any means. The initial is made up of two French fries-like strokes and a circle representing the circle.

According to Systema PBO LLC, the new parent of the fast-food chain in Russia, the logo is encased in a green circle as a nod to the quality that fans know and love.

Are locals lovin’ it?

The restaurant will introduce an all-new menu in light of the original chain exiting the country, leaving behind 847 locations and a three-decade legacy in the nation. McDonald’s was sold to an existing licensee by the name of Alexander Govor.

Accordingly, the successor has not decided on a name yet, though one potential moniker it’s been considering is “Fun and Tasty.”

This article was first published on DesignTAXI


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene