CMO of the Year Sutapa Bhattacharya shines with multiple awards

sutapa tnb cmo marketing magazine asia

Receiving multiple accolades for her work is nothing new for Sutapa Bhattacharya, and this time she made it to the hot seat of CMO of the Year along with two more Gold awards at the Malaysia CMO Awards 2021.

Working for over 4 years with Tenaga Nasional Berhad (TNB) as their GM for Strategic Communication and Branding, Sutapa is always on top of her game and delivers tangible outcome. A dazzling proof of her excellence in that aspect are the Gold awards for “Best Marketer in Festive Communications Marketing’ and “Best Marketer in Sustainable Brand Marketing” (courtesy of Omnia). She has a zeal for brand communications and is generous in sharing her knowledge and expertise with partners and colleagues in order to deliver the best results for the company.

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Sutapa has over 26 years of demonstrated history of working in the marketing and advertising industry across countries, cultures and marketing disciplines. She is skilled in Digital Strategy & Marketing, Market Research, Marketing Strategy and Branding.

During her time as Head of Strategy & Branding at Leo Burnett, Sutapa single handedly built their brand consulting department in Malaysia, creating brands such as IJM Land and strengthening brands such as TNB, ISKL, Gamuda, Medini, AIA, Proton, Maybank and Petronas Daganan with strong brand strategies that resonated with customers, leading to some of the most successful campaigns whereby the brands gained in market share against top players. The success of her work was recognized in the past with Gold in Brand Consulting at the Agency of the Year Awards three years in a row.

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Prior to joining Leo Burnett, Sutapa has also worked with global powerhouses like JWT and AC Nielsen as the Planning Director and Head of Qualitative Research respectively.


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