MDEC Appoints Marketing Agency of Record for 2022

Malaysia Digital Economy Corporation (MDEC), Malaysia’s lead digital economy agency, announced that M&C Saatchi Malaysia and Invictus Blue had been selected as MDEC’s Marketing Agency of Record (AOR) for a period of 12 months.

The appointment of both agencies is the result of an open tender exercise for advertising (media and creative) services that MDEC initiated in June 2021. All submissions were thoroughly evaluated, and the tender’s results were recently completed, with M&C Saatchi Malaysia being awarded the AOR for MDEC’s rakyat and business segments and Invictus Blue for the digital investments segment.

The agencies will be leading the creative execution of all planned marketing campaigns as well as providing strategic media planning and buying to promote MDEC’s programmes and initiatives in the respective segments.

M&C Saatchi Malaysia will aid in the execution of MDEC’s programmes under digital skills and jobs as well as the digital adoption ecosystem, which are specifically targeted towards rakyat and business segments. These programmes aim to develop digitally skilled Malaysians, digitally upskill and reskill local talents, and accelerate digital adoption among people and businesses.

On the other hand, Invictus Blue will be executing marketing campaigns surrounding MDEC’s digital investment pillar, which aims to position Malaysia as the digital hub of ASEAN as well as attracting and building confidence among local and international investors.

MDEC is proud to have both M&C Saatchi Malaysia and Invictus Blue as part of MDEC’s efforts to enable a progressive, innovation-led digital economy. They will play vital roles in ensuring MDEC’s programmes and initiatives are communicated to the people, businesses, and investors.

M&C Saatchi Malaysia is part of the M&C Saatchi Group. The award-winning creative company was set up in Kuala Lumpur in early 2003 and is currently home to more than 90 of the industry’s best talents.

Invictus Blue (formerly Zenith Malaysia, the first Zenith office in Asia) is a media specialist company offering fully integrated marketing solutions. They are currently the Malaysian Media Specialist Association’s Media Agency of The Year 2021 and the APPIES Advertising Agency of the Year 2021, demonstrating a deep knowledge integrating digital, data, design, and decision into their work.

Both companies are awarded the AOR via an open tender exercise, which encompasses MDEC’s commitment towards a high standard of integrity, transparency, and good governance in the conduct of our operations. MDEC is constantly striving to break the corruption chain and is looking forward to working with more entities via fair and open processes.


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