Posted on by Raihan Hadi
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Invictus Blue’s Abhishek Bhattacharjee joins Publicis Groupe Malaysia
28 Jan
Invictus Blue‘s chief digital officer, Abhishek Bhattacharjee, is joining Publicis Groupe Malaysia as managing partner, media. In his new role, he will report to Neil Hudspeth, CEO, Publicis Groupe Malaysia and global client lead, Asia Pacific.
Bhattacharjee joined Invictus Blue in 2018 when it was still known as Zenith Media Malaysia. The agency rebranded later in 2018 when Zenith moved away from being a franchise solution under the Groupe’s operation.
Invictus Blue is now an independent brand with strategic partnerships globally and is headquartered in Kuala Lumpur.
Before Invictus Blue, Bhattacharjee was with Mediabrands Malaysia as chief digital officer. He joined the team in 2012 as director, digital before rising up the ranks and taking on roles such as senior director and executive director for digital.
Before Malaysia, Bhattacharjee worked at Web 18, a division of Network 18 Media and Investments in Mumbai, as well as media marketing manager at Hindustan Times.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
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Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
