Naga DDB Tribal has announced the hire of Farrah Harith-Mcpherson as its Chief Growth Officer. Farrah joins the agency’s management team and will work closely with Clarence Koh (Chief Operating Officer), Alvin Teoh (Chief Creative Officer), Alex Goh (Chief Strategy Officer) and Nik Radzi (Executive Creative Director).
In this newly created role reporting to CEO Kristian Lee, Farrah will focus on driving the agency’s action goals focused on developing new services in pursuit of new business as well as organic growth.
In her capacity, she will aid in charting the direction of the agency in identifying horizontal and vertical growth opportunities to elevate the diversity and level capabilities of its service offerings to existing as well as to its potential clientele.
Her role also entails sharing responsibilities with the COO in streamlining the agency’s internal processes, managing key department operations and providing guidance and leadership to agency staff members.
As a branding and communications specialist with over 20 years of experience, Farrah has served in a diverse range of roles in a leadership capacity including stints as the General Manager of BBDO Malaysia as well as the Client Service Director at M&C Saatchi.
Most recently she has served as the Managing Director at m/Six Kuala Lumpur; one of the country’s most prominent media agencies.
Kristian stated that the hire was an indicator of the agency’s intent and ambition to continue to strive towards pursuing positive evolution to attain its goals of becoming an agency that truly understands and meets the marketing needs of brands of all sizes local and regional alike.
“We take great pride in being an established agency that continues to build brands, reputations and legacies for almost 40 years in Malaysia. This has been possible not only due to our amazing and forward thinking stable of clients but also because of the fantastic talent that remains within our agency and that has come through our doors throughout our existence”, said Kristian.
“However we recognise that in order to progress and grow especially in this extremely complex era, we must continuously add to our pool of talent in a way that provides substantially beneficial value to all our stakeholders. We believe as an agency, having capably worked through the pandemic and in adapting to the new current way of work, the time is right to pursue our ambitions in fulfilling the potential of what Naga DDB Tribal can be”, Kristian added.
With her experience, drive and proven leadership qualities, Farrah brings not only vision and skill but importantly a strong voice that complements our management team perfectly. We could not be more thrilled and excited by her coming on board” he said.
“I am thrilled to be joining an agency with such a strong legacy for building enduring and memorable brands. I look forward to continuing the strong growth momentum as well as being a part of the team that charts this next chapter to drive organic and new business growth for Naga DDB Tribal through new offerings and strategic collaboration.” said Farrah.
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