‘Now You Know, Thanks to Data’, the 4-part content series returns this year with explorations on different themes of e-commerce, consumer behavior, buying and selling trends. The first part explores the consumer behavior of car sellers who use online platforms for all car sales related activities.
By Raihan Hadi
The universe of online marketplaces is reaching greater heights on a daily basis with new players coming into the arena with new offerings. While users visit various online marketplaces to buy and sell all kinds of goods and services like houses, electrical items, electronics, and groceries, the most frequent aspect for most platforms is auto sales.
The number of consumers who use online platforms in Malaysia to browse and gather information regarding a potential car purchase have increased as well, especially when it comes to buying and selling cars online.
The best example in this scenario is that of Mudah.my, Malaysia’s No. 1 online marketplace for cars, which saw a phenomenal growth in their inward traffic post MCO 2.0. Growing from 2.3 million to 3.5 million active users on the platform since June 2021, Mudah.my sees 7 Million unique visitors a month with over 200K listings.
In a recent survey conducted by Malaysia-based market research company Insightz Club*, it was revealed that over 72% of car sellers are more likely to consider Mudah.my as their preferred platform to sell. Coupled with other findings, Mudah.my has gained a strong position in the market, becoming the preferred data gathering platform for the majority of car sellers in Malaysia.
The survey also found that 69% of respondents in total feel greater affinity towards Mudah.my, and 70% admitted that Mudah.my met their needs.
While exploring the profile of Mudah.my users, the findings revealed that the demographic of car sellers and buyers were skewed towards 25 – 34 years old male respondents who earned an average of RM 5,000 and below.
Aware of its responsibility as the most trusted car marketplace, Mudah.my focuses on providing the best experience for car buyers and sellers.
With features like mVIP, along with the soon to be announced Mudah Assist, Mudah.my has also added tremendous value to their services for car sellers with the “Car Price Checker” option recently.
The Mudah.my Car Price Checker
With the option to check the price of your car on Mudah.my, you can now be certain of finding out the appropriate market price. The process is so simple that all you have to do is click on the correct options from dropdown boxes and voila!
It doesn’t entail any hidden charges, as Mudah.my is equipped with a database of various makes and models of cars, coupled with the rate at which the price of those cars can be depreciated per year.
So with no hassle at the sellers end, by finding out the market value when reselling cars, and selling it on the same platform makes Mudah.my an even better one-stop marketplace for auto sales.
Peter Wong, the Head of Mudah Auto, says, “We at Mudah.my, inspire others to make secondhand as their first choice. This is a shift that will be crucial for the environment and one that we predict will take the spotlight in the next decade.”
“By enhancing our product to cater to our user needs alongside sustaining the environment, we want to create an inversion: firsthand e-commerce will supplement re-commerce with consumers inspired and enabled to re-use items and only buying new when necessary”, adds Peter.
*The survey, which was conducted using 626 Malaysians who use online platforms to sell, buy or browse for products such as new or used cars and new or sub-sales properties, also revealed that Mudah.my is the most popular online platform for all property selling and buying activities. InsightzClub is a new age consumer insights firm that helps consumer brands obtain intelligent insights to make data driven decisions. Mudah.my is a part of the Carousell Group, one of the world’s largest and fastest growing marketplace platforms in Southeast Asia, the platform allows anyone to buy and sell in his or her region simply and conveniently.
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