RAPP, a global, data-driven creative community that builds direct, meaningful and high-value relationships between brands and people, today announces the appointment of Lee Poh Li as Managing Director of its office in Malaysia.
Prior to joining RAPP, she served as General Manager of M&C Saatchi Malaysia for a decade, where she grew the agency’s digital and social business as well as played an integral role in leading the brand relationship for their largest client, Celcom.
She then moved on to Leo Burnett, as Client Partner for the Maxis account, where she steered the team towards further strengthening the agency-client relationship.
A creative at heart, Poh Li has, over the course of her career, gained a unique 360° view on brands and marketing. As part of her new role at RAPP, she has the opportunity to apply her background expertise to help strike the right balance of evolution and leadership, through contributing creative insights and establishing a strong foundation for the organization via overall agency management.
“I believe in having a partnership mindset more than anything else, be it with a client, colleague or boss,” says Poh Li.
“At RAPP, we strive to provide the best customer experience in the market by delivering not only exceptional products and services, but also the best agency-client partnership experience across our portfolio.”
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