Lee Poh Li Joins Rapp as Managing Director for Malaysia

RAPP, a global, data-driven creative community that builds direct, meaningful and high-value relationships between brands and people, today announces the appointment of Lee Poh Li as Managing Director of its office in Malaysia.

Prior to joining RAPP, she served as General Manager of M&C Saatchi Malaysia for a decade, where she grew the agency’s digital and social business as well as played an integral role in leading the brand relationship for their largest client, Celcom.

She then moved on to Leo Burnett, as Client Partner for the Maxis account, where she steered the team towards further strengthening the agency-client relationship.

A creative at heart, Poh Li has, over the course of her career, gained a unique 360° view on brands and marketing. As part of her new role at RAPP, she has the opportunity to apply her background expertise to help strike the right balance of evolution and leadership, through contributing creative insights and establishing a strong foundation for the organization via overall agency management.

“I believe in having a partnership mindset more than anything else, be it with a client, colleague or boss,” says Poh Li.

“At RAPP, we strive to provide the best customer experience in the market by delivering not only exceptional products and services, but also the best agency-client partnership experience across our portfolio.”

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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