Elya Eusoff joins MSL Malaysia

elya eusoff msl publicis

Publicis Groupe today announced the appointment of Elya Eusoff as the General Manager for MSL Malaysia. Eusoff will lead and further strengthen MSL’s end-to-end integrated communications offerings, while accelerating the Groupe’s innovative influence proposition using the Power of One.

Eusoff joins MSL from Ruder Finn, where he was responsible for overseeing the integrated marketing communications efforts of the agency. Prior to that, he led the public relations department at Bonsey Jaden. Eusoff brings a wealth of experience in public relations, digital marketing, and marketing communications to his new role as General Manager.

“I am pleased to welcome Elya to the MSL family”, said Margaret Key, CEO – APAC & MEA, MSL. “The industry is evolving, and MSL has developed an exceptional approach to client service that prioritises digital media and social influence. Elya’s extensive understanding of digital PR and influence will undoubtedly ensure that we can put together the best, most agile solutions that ultimately drive business impact for our clients.”

CEO of Publicis Groupe Malaysia and Global Client Lead Asia Pacific, Publicis Groupe Neil Hudspeth said, “Public Relations has evolved rapidly to become a crucial component for brands trying to win in a platform world. With a digital content and experience-first approach coupled with the right Influencer and earned media strategies, I am looking forward to accelerating our holistic customer-centric PR solutions that will continue to drive our clients’ and the Groupe’s growth.”

“I’m excited to be joining MSL during the rise of the platform era. With platforms serving consumers with abundant amounts of content, I am eager to collaborate and create humanized, relatable campaigns in collaboration with the leadership team of Publicis Groupe in realising the client’s business objectives,” added Elya Eusoff, General Manager, MSL Malaysia.

MSL’s network in the Asia-Pacific has been growing rapidly over the last few years and currently includes 25 offices spread across China, Singapore, India, Japan, South Korea, Hong Kong, Taiwan, Malaysia, Thailand, Philippines, Vietnam, Sri Lanka, Indonesia, Australia and New Zealand with an employee strength of 700+ in the region.

MSL’s activities in the Asia-Pacific region are coordinated by its Singapore hub and overseen by Margaret Key, CEO, APAC & MEA, MSL.

appies asia pacific

APPIES Asia Pacific 2022 is happening in Malaysia!

Submissions Deadline: 15 November 2021

Announcement of Finalists: 29 December 2021

Judging & Presentations: 25 & 26 January 2022

Winners Announcement: 22 February 2022


Download the entry kit here.

Submit your entry here.

APPIES Asia Pacific is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene