An Energetic Collaboration: Park Seo-Jun Joins MILO Team!

MILO has unveiled its range of MILO variants in an all-new look featuring the energetic icon who is no stranger to Malaysia’s beloved brand, Park Seo-Jun.

Beginning August, both MILO and Park Seo-Jun embarked on a collaboration to energise Malaysians with the various nourishing MILO offerings that come in convenient, easy-to-carry stick packs to fuel any lifestyle – anytime, anywhere.

Park Seo-Jun joins millions of Malaysians who have been nourished by the goodness of MILO made from malt barley, milk and cocoa with key vitamins and minerals to unlock energy to go further.

A quintessential beverage in Malaysia beloved for its iconic choco-malty taste, MILO also has a wide range of nutritious products that is suitable for adults on the go seeking convenience and variety.

Each of these MILO variants – MILO with Whole Grain Cereal, MILO 3-in-1, MILO Original and MILO Less Sugar – comes with its own unique benefits that meet the evolving needs, tastes and lifestyles of its consumers, Park Seo-Jun included.

• MILO with Whole Grain Cereal: Malaysia’s all-time favourite MILO with whole grain cereal bits. Nutritiously high in fibre, it is the breakfast companion drink that is light yet filling, perfect for those with busy lifestyles.

• MILO 3-in-1: This is the choice for those who need extra energy to do more in the day with MILO that tastes more chocolatey, more malty and milkier.

• MILO Original: The same MILO powder from the tin that you love in convenient stick packs, it is perfect for those on the move who want to stay energised with MILO as it is.

• MILO Less Sugar: At 25% less sugar, it is the MILO with the sweetness level just to your liking, suitable for those who are seeking less sugar options. It is also high in calcium and a source of protein.

“We are delighted to work with Park Seo-Jun who is already a friend of MILO and has now joined the ranks of numerous notable Malaysian icons with whom we collaborated in the past.

An international icon and an active individual like Park Seo-Jun require the energy of champions to keep up with his busy schedule and active lifestyle. He embodies the MILO energy and together, we want to inspire Malaysians to go further, no matter what they set their minds to, every day, with the nutrition and energy of MILO.

We also want to show that with the variety of our MILO products, there is a MILO for everyone,” said Ng Su Yen, Business Executive Officer – MILO Business Unit, Nestlé (Malaysia) Berhad.

Activities are being lined up to excite both MILO and Pak Seo-Jun’s fans throughout this Campaign.

For exclusive content on the energetic MILO x Park Seo Jun collaboration and more information about the nourishing goodness of the MILO variants range, register at: www.milo.com.my.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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