APPIES 2021 winners shine in the face of adversity! | MARKETING Magazine Asia

APPIES 2021 winners shine in the face of adversity!

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APPIES Malaysia is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies to present their best marketing campaigns to the industry. Despite hosting this event virtually due to COVID-19, this is the only event in Malaysia where Live Presentations meet Live Judging.

This year saw a stronger and larger field of entries, a more robust lineup of judges and FREE viewing of the judging and presentations over a 2-day Weekend Festival which recorded 2847 views! 

The judging criteria covered the Challenge (10%), Thinking (30%), Execution (30%) and Results (30%).

“I am grateful to the 35-member Jury Panel of marketing leaders for reviewing the case studies and judging the Live Presentations,” says Prof Harmandar Singh aka Ham, President of APPIES Malaysia. “From a field of almost 90 submissions, 69 campaigns made the final shortlist.” 

“The scoring was very close and after a final session with both our 2021 Head of Jury (Santharuban T Sundaram) and APPIES Malaysia Advisor (Mohamed Adam Wee), 29 campaigns rose to the top (some multi-metal winners). We also agreed to award Certificates of Excellence to all winners, including seven Certificates of Excellence to Merit winners.”  

“If you won, you deserve to be APPIE! All winning marketing campaigns will be showcased individually in our special Winners Showcase every week as we have done in the past. Due to the lockdown, there is no Awards Night this year, but we have compiled a Winners Showreel for all to view,” adds Ham.

CONGRATULATIONS TO ALL WINNERS! 

Click on the campaign name to view the campaign video.

CATEGORYCAMPAIGNBRANDMARKETERAGENCY
GOLD WINNERS    
Consumer & Business ServicesNando’s Re-Celebrate 2020Nando’sNando’s MalaysiaFishermen Integrated
Consumer & Business ServicesPRUMy Critical Care – Critical Illness Doesn’t DiscriminatePrudential MalaysiaPrudential Assurance Malaysia Naga DDB Tribal
Customer ExperienceF&N Organises Mass Mamak Gathering – During Lockdown.RTD Teh TarikF&N Beverages Marketing Invictus Blue Group
Digital & SocialHow our Pizza Heart won the hearts of MalaysiansPizza HutPizza Hut MalaysiaFishermen Integrated
Digital & SocialAIA Knows When You Are Sleeping, AIA Knows When You Are AwakeAIAAIA MalaysiaInvictus Blue Group
Digital & SocialJobs That MatterJobStreetSEEK Asiaensemble worldwide
Digital & SocialNando’s Re-Celebrate 2020Nando’sNando’s MalaysiaFishermen Integrated
Non-Food FMCGNippon Paint Gets People “Listening” to Their WallsNippon Paint VirusGuardNippon Paint MalaysiaAstro Media Solutions

Click on the campaign name to view the campaign video.

CATEGORYCAMPAIGNBRANDMARKETERAGENCY
SILVER WINNERS    
Adtech/MartechTiger Virtual Street Food FestivalTiger BeerHeineken Malaysia Ministry XR
Adtech/MartechAIA Knows When You Are Sleeping, AIA Knows When You Are AwakeAIAAIA MalaysiaInvictus Blue Group
Consumer & Business ServicesJobs That MatterJobStreetSEEK Asiaensemble worldwide
Customer ExperienceHow we used toxic masculinity to save lives and RM2mil in PR value.The Urological Cancer Trust FundUniversiti MalayaInvictus Blue Group
Digital & Social#BrosInterupted: Raising (BRO) Awareness (BRO) for Men’s (BRO) Health through (BRO) Self (BRO) AssessmentAIAAIA MalaysiaInvictus Blue Group
Digital & SocialReverse Engineering sales funnel to close RM 1.5Billion+ Property SalesSpotlight 8Sime Darby PropertyInvictus Blue Group
Festive & EntertainmentGrab CNY 2020: HUATever You Want, Grab Got.GrabGrabFishermen Integrated
Festive & EntertainmentDeklarasi Anak MalaysiaTenaga Nasional BerhadTenaga Nasional BerhadNoir by Entropia
Marketing InnovationF&N Organises Mass Mamak Gathering – During Lockdown.RTD Teh TarikF&N Beverages Marketing Invictus Blue Group
Marketing InnovationPETRONAS Primax 97 with Pro-Race LaunchPETRONAS Primax 97 with Pro-RacePETRONAS Dagangan BerhadPETRONAS Dagangan Berhad
Marketing InnovationAIA Knows When You Are Sleeping, AIA Knows When You Are AwakeAIAAIA MalaysiaInvictus Blue Group

Click on the campaign name to view the campaign video.

CATEGORYCAMPAIGNBRANDMARKETERAGENCY
BRONZE WINNERS    
Consumer & Business ServicesBoost ePenjana #KasiTambahBoostBoostADA Asia Malaysia
Customer ExperienceTikTokable MallIkano Centres, part of IKEA SEAIkano Centres, part of IKEA SEAensemble worldwide
Digital & SocialIPC Live Shopping FiestaIPC Shopping CentreIkano Corporation IDOTYOU 
Festive & EntertainmentHeart Baker: Love triumphs over taboosRHB BankRHB GroupFCB Malaysia
Festive & EntertainmentMeReka Merdeka by CelcomCelcomCelcom Axiata BerhadM&C Saatchi 
Festive & Entertainment#KitaDLLIkano Centres, part of IKEA SEAIkano Centres, part of IKEA SEAensemble worldwide
Food & BeverageChinese New Year has to be like THISRibenaSuntory Beverage & Food Malaysia Dentsu One 
Food & BeverageWONDA Defines A New ClassWONDAEtika Dentsu Malaysia
Marketing InnovationGoodday Seleb-Raya: Malaysia’s First- Ever webAR 3D Celebrity ExperienceGooddayEtika Beverages Noir by Entropia
Marketing Innovation IPC Live Shopping FiestaIPC Shopping CentreIkano Corporation IDOTYOU 
Non-Food FMCGResolving Millennials’ Dilemma Through Bunga’s Secret GardenHerbal EssencesProcter & GambleAstro Media Solutions 

Click on the campaign name to view the campaign video.

CATEGORYCAMPAIGNBRANDMARKETERAGENCY
CERTIFICATE OF EXCELLENCE (MERIT)    
Consumer & Business ServicesMAE-ke It ONGMAE by Maybank2uMaybankThe Clan 
Consumer & Business ServicesHow our Pizza Heart won the hearts of MalaysiansPizza HutPizza Hut MalaysiaFishermen Integrated
Consumer & Business ServicesSuper Seram SaleIkano CentresIkano Centres, part of IKEA SEAensemble worldwide
Consumer & Business ServicesTexas Glazed Herb & GarlicTexas Chicken MalaysiaEnvictus International Holdings LimitedMullenLowe S’ng & Partners
Digital & SocialDeklarasi Anak MalaysiaTenaga Nasional BerhadTenaga Nasional BerhadNoir by Entropia
E-CommerceBill Payment ReactivationBoostBoostADA Asia Malaysia
Non-Food FMCGUnMasking Goddesses with WonderDewiWonderDewi WonderLab by CUCKOO InternationalAstro Media Solutions

2021 BEST OF BEST WINNERS!
ADVERTISING AGENCY OF THE YEAR: Invictus Blue Group 
MEDIA AGENCY OF THE YEAR: Astro Media Solutions 
MARKETER OF THE YEAR: AIA Malaysia 
Trailblazing Presenter of the Year: Wong Meng Lee (Nippon Paint) 
Rising Star Presenter of the Year: Chong Wei Ling (Nando’s)  

WINNERS REELS:
Gold Winners, click HERE.
All Winners, click HERE


APPIES 2021 Marketing Awards summary of Gold winners was also been announced in The Star.
APPIES Malaysia 2021 sponsors are Media Prima Omnia, Directors Think TankDrinkies, supported by the Association of Advertising and Marketing Singapore (AAMS), powered by Thoughtbubble UK and RUP


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