APPIES Malaysia 2021 announces 69 shortlisted winners | MARKETING Magazine Asia

APPIES Malaysia 2021 announces 69 shortlisted winners


APPIES Malaysia 2021 has released the official list of shortlisted winners who will take the stage at the APPIES 2021 Festival this weekend for live presentations of their campaigns. This year, out of almost 100 entries, 69 campaigns have been selected for the next round.

“Congratulations to all the campaigns that have been shortlisted this year, you will now star at the APPIES 2021 Festival this weekend,” said Chairman of APPIES Malaysia, Professor Harmandar Singh. “The shortlisted campaigns cover major industry categories like Consumer Services, Business Services, Consumer Durables, Food and Beverage, Non-Food FMCG and Pro Bono.“ 

For the first ever, organizers of the APPIES festival have announced that the live judging sessions happening on 22 and 23 May, will be aired exclusively on the official awards website and is free for public viewing. Case studies will be presented to a panel of 35 judges to decide if the campaign wins Gold, Silver or Bronze in the various categories. The awards for Best Presenter will also be determined then.

“Nowhere in Malaysia can you experience this much marketing knowledge at one go, some call it a marketing MBA packed cleverly into a 2-day schedule,” Harmandar added. 

 Below are the shortlisted campaigns that made it to the final round:  

BRANDCAMPAIGN TITLECLIENTSUBMITTED BY
AFFIN DUOAFFIN Visa Cash Back & AFFIN Mastercard RewardsAffin Bank Rethink 
AIAAIA Knows When You Are Sleeping, AIA Knows When You Are AwakeAIA MalaysiaInvictus Blue
AIARaising (BRO) Awareness for Men’s ) Health through Self AssessmentAIA MalaysiaInvictus Blue
AikenAiken Prebiotic Hydra PlusWipro Unza ensemble worldwide
AxiataLegasi Tunku Merdeka CampaignAxiataADA Asia Malaysia
Bank RakyatKami Bersama AndaBank RakyatBank Rakyat
BIG RewardsBelilionaire: Turning Spending into BIG PointsBIGLIFEBIGLIFE
BIG RewardsBIGGIE: The Points ExpertBIGLIFEBIGLIFE
BMWDrive JoyBMW MalaysiaInvictus Blue
BoostBill Payment ReactivationBoostADA Asia Malaysia
BoostBoost ePenjana #KasiTambahBoostADA Asia Malaysia
BoostBoost Online Days 8.8 and 12.12BoostADA Asia Malaysia
BoostBoost “Raya Tetap Raya”BoostADA Asia Malaysia
Campbell’s SoupMasterbrand CampaignCAMPBELL SOUP SEAReprise Digital
CelcomMeReka MerdekaCelcom AxiatM&C Saatchi
Coca-ColaFor The Human RaceThe Coca-Cola CompanyMerdeka LHS
Dairy ChampHow Dairy Champ Launched New TV ChannelEtika MalaysiaNoir by Entropia
Ensure GoldEnsure Gold Virtual Strength Run 2020Abbott LaboratoriesDentsu-LHS
Etiqa Etiqa Raya – Dunia BaruEtiqa Insurance & TakafulEtiqa Insurance & Takaful
GooddaySeleb-Raya: Malaysia’s First- Ever webAR 3D Celebrity ExperienceEtika Beverages Noir by Entropia
GooddayRecord Breaking Largest ‘Virtual Moreh’ FeastEtika MalaysiaAstro Media Solutions
GoPayzGoPayz Dikir Raya CampaignU MobileIsobar 
GrabCNY 2020: HUATever You Want, Grab GotGrabFishermen Integrated
GrabRaya 2020: Amy Search, Grab AdaGrabFishermen Integrated
Herbal EssencesResolving Millennials’ Dilemma with Bunga’s Secret GardenProcter & GambleAstro Media Solutions
HijrahHijrahEtika MalaysiaMullenLowe S’ng & Partners
Hong Leong BankHLB Digital Day 2020Hong Leong BankNaga DDB Tribal
Ikano CentresSuper Seram SaleIkano Centresensemble worldwide
Ikano Centres#KitaDLLIkano Centresensemble worldwide
Ikano CentresTikTokable MallIkano Centresensemble worldwide
IPC Shopping CentreIPC Live Shopping FiestaIPC Shopping CentreIkano Corporation 
IPC Shopping CentreIPC Live Shopping FiestaIPC Shopping CentreIkano Corporation 
JobStreetJobs That MatterSEEK Asiaensemble worldwide
LibresseLibresse spills powerful truth about vulvas and vaginasVinda Marketing Invictus Blue
MAE by Maybank2uMAE-ke It ONGMaybankMaybank 
Munchy’sJia Mun MunMunchy Food ensemble worldwide
Nando’sNando’s Re-Celebrate 2020Nando’sFishermen Integrated
NipponGetting People ‘Listening’ to Their WallsNippon Paint MalaysiaAstro Media Solutions
Pavilion KLChinese New Year 3D Golden Bull GreetingPavilion KLBrandavision 
PepsiFirst Audition In an AdPepsiCo MalaysiaEntropia
PETRONAS CorporateReinventing Festive Greetings, the PETRONAS wayPETRONASInvictus Blue
PETRONAS CorporateWe Wish You Well: Empathy to Impact – A lockdown studyPETRONASInvictus Blue
PETRONAS MotorsportEnhanced Experience for Roaring SalesPETRONASInvictus Blue
PETRONAS Primax 97Primax 97 with Pro-Race LaunchPETRONAS PETRONAS Dagangan 
Pizza HutHow Pizza Heart won the hearts of MalaysiansPizza HutFishermen Integrated
PregoPrego Year End CampaignCAMPBELL SOUP SEAReprise Digital
Prudential PRUMy Critical Care – Critical Illness Doesn’t DiscriminatePrudential Assurance Naga DDB Tribal
RHB Project Open – Lighting a Path Through COVID-19’s Darkest DaysRHB GroupFCB Malaysia
RHB Heart Baker: Love Triumphs Over TaboosRHB GroupFCB Malaysia
Ribena#RayaDirumahBersamaRibenaSuntory Beverage & Food Malaysia Mindshare 
RibenaCNHY has to be like THISSuntory Beverage & Food Malaysia Dentsu One
RTD Teh TarikF&N Organises Mass Mamak Gathering – During LockdownF&N Beverages MarketingInvictus Blue
Sharp8K Resolution Sharp-Tourism MalaysiaSharp-Tourism MalaysiaChilli Pepper Films
ShokubutsuShokubutsu 88 Days HUAT-ness 2021Southern Lion BrandCode
Spotlight 8Reverse Engineering Sales Funnel Sime Darby PropertyInvictus Blue
StanChartSmart Credit Card Standard Chartered BankIsobar 
Status KStatus-K The CityThe Livescape GroupLion & Lion
Sunsilk NaturalSparkleUnileverNaga DDB Tribal
Texas Chicken Texas Glazed Herb & GarlicEnvictus International MullenLowe S’ng & Partners
The Chicken Rice ShopHow The Chicken Rice Shop Got Malaysians StandingTCRS Restaurants Blanc by Entropia
Tiger BeerTiger Virtual Street Food FestivalHeineken Malaysia Ministry XR
TNBFinding Love & Reviving Malaysian Spirit Through Voice of the FutureTenaga Nasional BerhadNoir by Entropia
TNBRepairing Fabric of Malaysia by Embracing DifferencesTenaga Nasional BerhadNoir by Entropia
TNBNiantastic Epic that Propelled Prosperity Into New EraTenaga Nasional BerhadNoir by Entropia
UEM Sunrise Must Cari OngUEM Sunrise UEM Sunrise 
Urological Cancer Trust FundHow we used toxic masculinity to save livesUniversiti MalayaInvictus Blue
WONDAWONDA Defines New ClassEtika MalaysiaDentsu Malaysia
WonderLabUnMasking Goddesses with WonderDewiCUCKOO International Astro Media Solutions
XpaxHidup Tanpa HadCelcomADA Asia Malaysia
  • Some of the above entries are judged in multiple categories.