In the rush of awards season, here's one that actually matters - APPIES Malaysia 2021 | MARKETING Magazine Asia

In the rush of awards season, here’s one that actually matters – APPIES Malaysia 2021


It’s that time of year again where multiple different awards sweep the industry’s attention with irresistible titles and shiny trophies. While agencies and brands around the region rush to compile the best of their work from what has been the hardest year for businesses, there’s one awards ceremony in Malaysia that combines live presentations with live judging.

APPIES Malaysia 2021 officially started accepting submissions earlier this month and the awards night is set to take place on 25 June. It is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

Similar to TED Talks, APPIES is the chance for great presenters with outstanding work to show it off to some of Malaysia’s most important industry leaders. Winners for APPIES 2021 will receive Gold, Silver or Bronze trophies for 10 brand new categories, and 7 special Best of Best categories (red trophies) that require no submissions.

This year, the star-studded decision makers for APPIES are:

Head of Jury: 

Santharuban T Sundaram – CEO of Advend Group of Companies (Atlas Vending Pte Ltd)

APPIES Malaysia Advisor: 

Adam Wee Abdullah 

JUDGES: 

Datuk Lai Shu Wei – Vice President, unifi Marketing

Farhan Hafetz – Head of Group Marketing, FGV Holdings Berhad 

Karen Ong – Senior Marketing Director, Munchy’s 

Kong Eelynn – Director, unifi Marketing & Comms

Nizam Sani – Chief Marketing & Comms Officer, Bank Rakyat 

Phee Chat Chow – Executive Director, Marketing, Communications & Innovation, Nestle Malaysia & Singapore 

Javed Jafri – Regional Head of Media & Digital, Unilever 

Eileene Chong – Head of Corp Comms, Sustainability & Brand, DHL 

Spencer Lee – CEO, BIGLIFE 

Roy Siew – Head Of Digital, Berjaya Sompo Insurance Berhad 

Andrew Pinto – Head of Marketing, Mudah.my 

Renda Low – VP, Marketing, Yeo Hiap Seng (Malaysia) Berhad 

Eric Wong Wai Yuen – Chief Customer & Marketing Officer, Prudential Assurance Malaysia Berhad

Saki Goh – GM of Marketing, Wipro Unza Malaysia 

Dato’ Thomas Leong – Group Chief Strategy Officer, Sime Darby Berhad 

Khairul Hisham – Group GM, Brand & Communications, PETRONAS 

Edmund Lee – Head of Commercial, Red Bull Malaysia 

Ben Foo – Group CMO, Taylor’s University  

Fernie Jasmine Abdul Ghani – Head, Brand & Comms, Axiata Group Berhad 

Emily Chong – Chief Marketing Officer, Pizza Hut Marketing 

Sulin Lau – Regional Head of Country Marketing, Grab 

Liew Wai Fun – Head of Marketing, BIG Loyalty 

Chan May Ling – Chief Marketing Officer, KFC Malaysia 

Bernard Lee – Head Of Marketing Services, Digi Telecommunications 

Linda Hassan – Group CMO, Domino’s Malaysia & Singapore 

Jennifer Lee – Beverage Marketing Lead, Pepsico  

Sutapa Bhattacharya – GM (Strategic Comms & Branding) TNB 

Mahmood Abdul Razak – Division Head (Group Strategic Comms), DRB-HICOM Berhad 

Faye Yong – Marketing Director, Pernod Ricard

Melati Abdul Hai – Vice President/CMO, McDonald’s Malaysia 

Schrene Goh – EVP of Marketing, Pos Malaysia 

Tai Kam Leong – Head of Branding and Partnerships, Maxis 

Andrew Yeoh – Regional Head of Marketing & Innovation (Shopping Centre, IKEA SEA

Abdul Sani Abdul Murad – Group CMO, RHB Bank Berhad

Hemanth Jayaraman – Marketing & Commercial, Moët Hennessy Diageo Malaysia