Based on Nielsen’s Consumer and Media View report, Hot FM has grown to capture the hearts of Malaysians through its innovative content and campaigns.
Back in February 2023, Khairy Jamaluddin, the former Health Minister of Malaysia, embarked on an unexpected and riveting journey into the world of radio. This unanticipated voyage, carried under the banner of the “KJ Jadi DJ” campaign, has not only witnessed resounding digital success but has also earned accolades from the discerning media and entertainment industry.
As a member of the dynamic “Bekpes Hot” show, alongside Johan, Fara Fauzana, and AG, KJ has infused the program with his distinctive charm and affable persona, rejuvenating its appeal and striking a deep chord with its dedicated listeners.
What sets “KJ Jadi DJ” apart is its remarkable string of accolades. The campaign initially clinched the prestigious bronze award at the Hashtag Asia Awards 2023, in the category of Best Newsjacking or Real-Time Response.
Following this triumph, “KJ Jadi DJ” continued its winning streak by securing the coveted gold award in the Digital and Social category at the APPIES Malaysia 2023. This achievement solidified the campaign’s profound impact in the digital realm.
Hot FM has consistently delivered outstanding content through innovative campaigns like ‘Piknik Bekpes Hot,’ ‘30 Hari 30 Masjid,’ and much more. These initiatives not only entertained but also educated and engaged the audience, showcasing their commitment to diverse and exciting programming.
Hot FM remains dedicated to improving content quality as they continue to provide top-notch entertainment in the world of radio.
Contact us at [email protected], to discover how we can boost your brand with exciting and disruptive content.
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The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
