2021 delivered a very different Dragons Programme; reflective of a very different marketplace to the one we knew a couple of years ago. It’s different too, with much regret, that our live Awards event in KL couldn’t take place this year.
This year, a large number of campaigns took Covid-19 head on. Given the similarity of the challenges faced in most markets, it was very pleasing to see so many different and fresh executions with extraordinary results: some even triggering entirely new marketing strategies.
This year we welcomed Members of the 4A’s Sri Lanka who, despite their own crippling lockdowns, generated 7 times the entries seen in previous years. We also broadened our geographic reach with a campaign executed in Sarawak.
Finally, participation from the Pakistan marketing industry has increased markedly, to a point where a ‘Dragons of Pakistan’ show is imminent in 2022.
We’re about to contact Winners with Prize delivery details, together with an Invitation to take part in the 35th MAA GLOBES, taking on Winners from around the World, with a goal of being the ‘Best of the Best in the World’.
Congratulations to all this year’s Winners!
Mike Da Silva
Director Dragons of Asia
COO, MAA Worldwide
Director, MAA Globes
FCB Malaysia: Best of both Worlds creative force.
Winner of Advertising+Marketing’s Overall Agency of Year Award and back-to-back wins in Campaign Asia’s Agency of the Year Awards, they’re the #1 Malaysian owned-operated agency.
“Play the game like there’s no tomorrow is my motto for success.”
Co-owner and CEO, FCB Malaysia
The winners of the Dragons of Asia and the Dragons of Malaysia were previously announced on the 308th issue of MARKETING Weekender.
APPIES Asia Pacific is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
Despite hosting this event virtually due to the ongoing battle against COVID-19, this is the only event in the region where Live Presentations meets Live Judging.
Similar to TED Talks, APPIES is the chance for great presenters with outstanding work to show it off to some of the region’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
For more details visit https://appies.asia/
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