AirAsia appoints Amanda Woo as CEO of its super app

The airasia super app (previously known as has appointed Amanda Woo as its Chief Executive Officer today. Amanda will be replacing Karen Chan and will be reporting to Aireen Omar, President (airasia Digital) AirAsia Group.  

“The super app is at an important stage of its growth, focusing on its three verticals – travel, e-commerce and fintech (so) it is crucial that we continue to innovate and find ways to grow the super app’s stickiness with consumers across all three verticals in our quest to become Asean’s preferred super app,” said Aireen Omar, President (airasia Digital) AirAsia Group, Aireen Omar. “Amanda’s experience in the past decade with AirAsia will allow her to maximise the strong data, network and technology that we have built over the years to achieve that goal.”

Amanda joined AirAsia in 2012 and has spearheaded commercial initiatives across various entities under the AirAsia ecosystem. With over 15 years of experience in e-commerce, lifestyle brand and retail marketing with prominent global brands, Amanda’s leadership has been instrumental to the expansion of AirAsia’s business in key Asean markets, and her notable achievements include AirAsia’s entry into new markets in Indochina and turnaround of the Indonesian market. 

Amanda Woo’s appointment comes naturally as she has been working closely alongside Karen to drive the super app since its inception, and is an apt continuation based on her extensive experience in digital e-commerce and ecosystems,” said Executive Chairman of AirAsia Group Berhad, Datuk Kamarudin Meranun. “Her promotion will act as a catalyst for airasia super app’s growth sprint, and we are confident that her addition to our leadership team will help to accelerate our progress towards becoming the most preferred super app in Asean.” 

Amanda Woo was promoted in early-2019 to Chief Commercial Officer and was part of the founding team of the airasia super app. As CEO, Amanda will continue to accelerate the growth of airasia super app to become Asean’s most-loved digital platform.

“I am honoured to be given this exciting opportunity, and look forward to working closely with the management team and dedicated Allstars across the region to achieve the goals that have been set out for airasia super app,” Amanda said in a statement released by AirAsia. “The combination of an incredibly talented pool of Allstars, strong leadership team and a global footprint forms an unparalleled opportunity for a consumer-centric super app that will be an important part of the airasia group ecosystem, and a key revenue stream.” 

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene