AirAsia appoints Amanda Woo as CEO of its super app | MARKETING Magazine Asia

AirAsia appoints Amanda Woo as CEO of its super app


The airasia super app (previously known as airasia.com) has appointed Amanda Woo as its Chief Executive Officer today. Amanda will be replacing Karen Chan and will be reporting to Aireen Omar, President (airasia Digital) AirAsia Group.  

“The super app is at an important stage of its growth, focusing on its three verticals – travel, e-commerce and fintech (so) it is crucial that we continue to innovate and find ways to grow the super app’s stickiness with consumers across all three verticals in our quest to become Asean’s preferred super app,” said Aireen Omar, President (airasia Digital) AirAsia Group, Aireen Omar. “Amanda’s experience in the past decade with AirAsia will allow her to maximise the strong data, network and technology that we have built over the years to achieve that goal.”

Amanda joined AirAsia in 2012 and has spearheaded commercial initiatives across various entities under the AirAsia ecosystem. With over 15 years of experience in e-commerce, lifestyle brand and retail marketing with prominent global brands, Amanda’s leadership has been instrumental to the expansion of AirAsia’s business in key Asean markets, and her notable achievements include AirAsia’s entry into new markets in Indochina and turnaround of the Indonesian market. 

Amanda Woo’s appointment comes naturally as she has been working closely alongside Karen to drive the super app since its inception, and is an apt continuation based on her extensive experience in digital e-commerce and ecosystems,” said Executive Chairman of AirAsia Group Berhad, Datuk Kamarudin Meranun. “Her promotion will act as a catalyst for airasia super app’s growth sprint, and we are confident that her addition to our leadership team will help to accelerate our progress towards becoming the most preferred super app in Asean.” 

Amanda Woo was promoted in early-2019 to Chief Commercial Officer and was part of the founding team of the airasia super app. As CEO, Amanda will continue to accelerate the growth of airasia super app to become Asean’s most-loved digital platform.

“I am honoured to be given this exciting opportunity, and look forward to working closely with the management team and dedicated Allstars across the region to achieve the goals that have been set out for airasia super app,” Amanda said in a statement released by AirAsia. “The combination of an incredibly talented pool of Allstars, strong leadership team and a global footprint forms an unparalleled opportunity for a consumer-centric super app that will be an important part of the airasia group ecosystem, and a key revenue stream.”