Mister Potato via CJ ENM Hong Kong has named South Korean K-pop Artist Cha Eun-Woo as its new regional brand ambassador as part of their 30th anniversary celebration. The ambassadorship will kick-off this March spanning across Malaysia, Singapore, Philippines, Indonesia and Thailand, leveraging on the popularity of Korean culture & music in the region.
The regional campaign will have a fully integrated marketing collaboration approach with a series of on-air, on-ground, online and offline activities, promotions, and interactive challenges.
In Malaysia and across South East Asia, the ambassadorship will host a wide range of new packaging for Mister Potato along with online & broadcast activities. The collaboration will feature special edition products with the artist featured alongside with collectable merchandise and exclusive autographed items from the brand which will be made available for Malaysian and South East Asian fans alike.
Michael Jung, Managing Director of CJ ENM Hong Kong, shared that “We see great synergy from this collaboration as both Mister Potato and CJ ENM seek to push the Korean entertainment agenda across the region. We are proud to partner Mister Potato for this initiative.”
Liew Min San, Vice President of Media Solutions, Malaysia & Singapore, CJ ENM added that “This collaboration utilizes the popularity of Korean culture amongst Malaysian and South East Asian audiences to meet the objectives of our partners and advertisers.”
Pierre Pang, Group Executive Director of MAMEE-Double Decker further added, “We are glad to work with CJ ENM to bring Mister Potato and K-pop artist Cha Eun-woo together. We are excited about working with such a dynamic young individual and look forward to see the campaign dazzle our fans by further enhancing the experience of our consumers. Mister Potato consumers today are fascinated by the excitement of K-pop and this partnership allows our brand to further enhance the experience of our consumers.”
Cha Eun-Woo, a member of Korean boy band Astro, has a strong and passionate fan base across key markets in South East Asia. The partnership among Mister Potato and the artist aims to inspire young snack food consumers to pursue their dreams and aspirations via the connections of the artist through Korean music and entertainment.
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