Posted on by Najihah Nasrin
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Mister Potato announces Neymar Jr named as new brand ambassador
17 Oct
As things hot up for the 2022 World Cup in November, Mister Potato is celebrating a significant goal in its corner – a partnership with NR Sports and Neymar da Silva Santos Júnior as the latest face of the brand. NR Sports is the company which manages the football superstar’s image.
Neymar Jr, as he is popularly referred to, is considered one of this generation’s most talented footballers. The Brazilian has been named South American Footballer of The Year twice and his transfer to Paris Saint-Germain in 2017 helped his team win 13 titles such as the Ligue 1 four times and the French Cup three times.
The football star has a huge following with 179 million followers on Instagram and has a non-profit organisation – the Instituto Projeto Neymar Jr, a social project which works to help children, young people and their families in Brazil.
This new partnership – Mister Potato x NR Sports – is the next phase of Mister Potato’s 30th anniversary celebration and collaboration with celebrities, where the first phase started earlier this year. This campaign introduces “The Ridiculous Kick” theme and will run for a year with Neymar Jr as its key feature.
Mister Potato will also be releasing two limited edition flavours (BBQ Kebab and Hot Salsa) which will add a touch of Brazilian spice to the brand’s wide range of products.
“We at Mister Potato are excited to have Neymar Jr on board for this campaign. He is an amazing individual whose talent in the beautiful game is greatly respected. He is well-known for his work on and off the football pitch where he has used his influence to make a positive impact globally,” said How Yuan Yi, Chief Marketing Officer of MAMEE-Double Decker.
“I’m very happy to be Mister Potato’s new ambassador, even more so in an important year in my career. I had a lot of fun doing the campaign and I’m really enjoying the products,” said Neymar Jr.
“His outstanding personality and active and adventurous lifestyle make him the perfect match for our brand. We are looking forward to kicking off some exciting activities over the next few weeks and are ready to meet the snacking demands of football fans as they gear up to watch the World Cup matches,” How added.
Football fans can look forward to the chance to win a trip to Qatar, PUMA merchandise and cash prizes worth more than RM138,000. The Snek & Menang Contest runs from 1 October to 27 November 2022.
One lucky grand prize winner will be able to watch the final football match in Qatar where the grand prize is an expenses-paid trip. Twenty consolation prize winners will each receive RM2,000 cash and PUMA x Neymar Jr products while 200 weekly prize winners will each get RM250 cash.
Malaysia’s top potato chip brand, Mister Potato is the market leader for crisps and chips and is no stranger to global partnerships, having collaborated with Manchester United and Chevrolet, as well as Korean K-pop star Cha Eun-Woo.
Mister Potato made its debut in 1992 when it introduced Malaysians to their now-favourite muchacho in a sombrero with delicious potato snacks made from quality ingredients. The brand later added a splash of colour to its range in 2017 with the new Purple Sweet Potato Crisps that brought consumers the same crispy savoury goodness but laced with natural sweetness and without any artificial colouring.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
