The Dragons. Soaring throughout Asia again !

The 22nd Dragons of Asia and the 10th Dragons of Malaysia are wrapped for 2022. This year’s Winners can now be announced.

Malaysia continued their dominance in Asia’s results-focused Marketing Communications Recognition Programme, gathering 15 Category Dragons: Gold, Silver and Bronze, 7 of which are Gold.

In addition, of the 2022 Asian Top 10, Malaysia again claimed 6 positions, this year with two new entrants.

For the second year in a row, FCB SHOUT is again awarded the Blue Dragon for the Best Campaign in Malaysia.

VMLY&R dominated the Red Dragons. VMLY&R India for the Best Campaign in Asia, Agency of the Year and with VMLY&R Malaysia and Vietnam, is the Network of the Year.

In taking the Blue Dragon for the Best Campaign in India VMLY&R India creates a record for the highest awarded Agency in Dragons history, for a specific year.

“Our sincere credit to our Sri Lankan 4A’s Partner and those Agencies and Brand owners who took part this year, despite the ongoing crippling domestic economic, capturing 6 Category Dragons, including 2 Gold.”

“Their best result ever. Finally, after a successful 2 year trial, the Dragons will soar over Pakistan next year, with the inaugural ‘Dragons of Pakistan’ Programme’ “, said Mike Da Silva, Director – Dragons of Asia.

Dragons of Malaysia 2022 Winners

Best Integrated Marketing Campaign
Entrant Campaign Brand/Client Award
VMLY&R Malaysia Shell. Extra KM, Feel The Difference Shell Malaysia Gold
FCB SHOUT Malaysia Golden Wisdom RHB Bank Malaysia Silver
Zeno Malaysia Beyond Sugar AstraZeneca Bronze
Cheil Malaysia Galaxy Stage. Galaxy S22 Series. (SME Sustenance Campaign) Samsung Malaysia Electronics Black
GO Communications Malaysia Take A Stand With SmectaGO Smecta Black
Truth Communications Malaysia Winner Winner Mission Dinner Mission Foods Malaysia Black
Best Marketing Discipline Campaign
Entrant Campaign Brand/Client Award
Mindshare Group Malaysia Magnum x Money Heist. The Sweetest Goodbye Unilever Malaysia. Magnum Gold
Noir by Entropia Malaysia Bringing a Goodday out of a Gloomy Situation Etika Malaysia Silver
FCB SHOUT Malaysia Golden Wisdom RHB Bank Malaysia Bronze
Mindshare Group Malaysia Sabella. From Zero to Hero Sabella Malaysia Black
VMLY&R Malaysia Intel Gamer Days #KITAGAMERKITAMALAYSIAN Intel Malaysia Black
Best Digital Campaign
Entrant Campaign Brand/Client Award
Mindshare Group Malaysia Pepsi AR. Malaysia’s 1st AR Concert Pepsi Malaysia Gold
Cheil Malaysia Galaxy Stage. Galaxy S22 Series (SME Sustenance Campaign) Samsung Malaysia Electronics Silver
Cheil Malaysia AgenZy. Galaxy Z Series (SME Sustenance Campaign) Samsung Malaysia Electronics Bronze
Best Innovative Idea or Concept
Entrant Campaign Brand/Client Award
Cheil Malaysia AgenZy. Galaxy Z Series (SME Sustenance Campaign) Samsung Malaysia Electronics Gold
DreamsKingdoms Malaysia Sure Can! Experience a billboard come to life with DuitNow DuitNow Silver
Mindshare Group Malaysia Lifebuoy. Covid Infection Alert System Unilever Malaysia Bronze
Astro Media Solutions Malaysia McDonald’s Malaysia BBQ Burger Launch Gerbang Alaf Restaurants Malaysia Black
Edelman Malaysia #GetMoving Challenge Sime Darby Oils Malaysia Black
GO Communications Malaysia Nobu Seasons of Change Nobu Kuala Lumpur Black
Best Brand Building and/or Awareness Campaign
Entrant Campaign Brand/Client Award
Orion Digital Malaysia Spectrum of The Seas Royal Caribbean Cruises Gold
Naga DDB Tribal Malaysia Wonda Merdeka 2021 Etika Malaysia Silver
Digital People Malaysia Peraduan Bok Bok Raya Masak, Kongsi & Menang Ayam Brand Malaysia Bronze
Etiqa Insurance & Takaful Malaysia Etiqa CNY. How do you get from C – to A+? Etiqa Insurance & Takaful Malaysia Bronze
Astro Media Solutions Malaysia How Febreze Broke Sales Records Procter & Gamble Malaysia Black
Atlas Vending Malaysia Atlas launches the First Braille-enabled Vending Machine Atlas Vending Malaysia Black
FCB SHOUT Malaysia Ally Against Diversity RHB Bank Malaysia Black
VMLY&R Malaysia Satu Kaki, Lebih Meriah Subway Systems Black
Best Business To Business or Trade Marketing Campaign
Entrant Campaign Brand/Client Award
Atlas Vending Malaysia Atlas Dispenses Delight this Raya & Ramadan Atlas Vending Malaysia Gold
Edelman Malaysia #GetMoving Challenge Sime Darby Oils Malaysia Silver
FCB SHOUT Malaysia MYFUTUREJOBS PERKESO Bronze
Best Event or Experiential Marketing Campaign
Entrant Campaign Brand/Client Award
GO Communications Malaysia A Star Is Born Dom Perignon (Moet Hennessy) Gold
Noir by Entropia Malaysia REEL-ing an Opportunity to Fame with Calpis Etika Malaysia Silver
Atlas Vending Malaysia Atlas Revolutionises Product Sampling in Malaysia via Automation Atlas Vending Malaysia Bronze
GO Communications Malaysia Genting Skyworlds Genting Malaysia Bronze
Best Brand Loyalty Campaign
Entrant Campaign Brand/Client Award
FCB SHOUT Malaysia Ally against Adversity RHB Bank Malaysia Gold
Digital People Malaysia Peraduan Bok Bok Raya Masak, Kongsi & Menang Ayam Brand Malaysia Silver
Best Mobile Marketing Campaign
Entrant Campaign Brand/Client Award
Edelman Malaysia #GetMoving Challenge Sime Darby Oils Malaysia Gold
Best Social Media or Word of Mouth Campaign
Entrant Campaign Brand/Client Award
Astro Media Solutions Malaysia Hada Labo’s Virtual Beauty Festival Upgrades Women’s Skincare Game Rohto – Mentholatum Malaysia Gold
VMLY&R Malaysia Kereta Opinion Leader Carsome Silver
Truth Communications Malaysia #LikeBreadButBetter Mission Foods Malaysia Bronze
Digital People Malaysia Peraduan Bok Bok Raya Masak, Kongsi & Menang Ayam Brand Malaysia Black
GO Communications Malaysia Nobu Seasons of Change Nobu Kuala Lumpur Black
Noir by Entropia Malaysia REEL-ing an Opportunity to Fame with Calpis Etika Malaysia Black
Best Product Launch or Re-launch Campaign
Entrant Campaign Brand/Client Award
FCB SHOUT Malaysia Can’t get Cheesier than this Domino’s Malaysia Gold
Truth Communications Malaysia Winner Winner Mission Dinner Mission Foods Malaysia Silver
VMLY&R Malaysia Shell. Extra KM, Feel The Difference Shell Malaysia Bronze
Astro Media Solutions Malaysia Upgrading Women’s Skincare Game With Hada Labo Rohto-Mentholatum Malaysia Black
Orion Digital Malaysia Spectrum of The Seas Royal Caribbean Cruises Black
Best Brand Trial or Sales Generation Campaign
Entrant Campaign Brand/Client Award
VMLY&R Malaysia Shell. Extra KM, Feel The Difference Shell Malaysia Gold
Digital People Malaysia Peraduan Bok Bok Raya Masak, Kongsi & Menang Ayam Brand Malaysia Silver
Mindshare Group Malaysia SDP. The science behind the Homebuyer Hunt Sime Darby Property Malaysia Bronze
FCB SHOUT Malaysia Rasa Sayang Rasa Kuat Quaker Oats Black
Orion Digital Malaysia Spectrum of The Seas Royal Caribbean Cruises Black
Best use of Public Relations
Entrant Campaign Brand/Client Award
GO Communications Malaysia Take A Stand With SmectaGO Smecta Gold
Zeno Malaysia Rebuild Travel Amadeus Malaysia Silver
Truth Communications Malaysia foodpanda Malaysia as Q-Commerce Leader Foodpanda Malaysia Bronze
GO Communications Malaysia Genting Skyworlds Genting Malaysia Black
Best Cause, Charity Marketing or Public Sector Campaign
Entrant Campaign Brand/Client Award
FCB SHOUT Malaysia A Spark for Change RHB Bank Malaysia Gold
Noir by Entropia Malaysia Goodday Produces Kid Friendly PPEs for Malaysian Heroes Etika Malaysia Gold
Mindshare Group Malaysia Walls Bersama Grab Rider Unilever Malaysia Silver
Atlas Vending Malaysia Atlas launches the First Braille-enabled Vending Machine Atlas Vending Malaysia Bronze
GO Communications Malaysia World Kidney Day #kidneykomuniti National Kidney Foundation Malaysia Black
Noir by Entropia Malaysia Hijrah. Migrating Hope into the Hearts of Malaysians Etika Malaysia Black
Best Small Budget Campaign
Entrant Campaign Brand/Client Award
Truth Communications Malaysia Meal Prep Kit Foodpanda Malaysia Gold
GO Communications Malaysia Lego X adidas Brick Kicks Lego Malaysia Silver
VMLY&R Malaysia Intel Gamer Days #KITAGAMERKITAMALAYSIAN Intel Malaysia Bronze
Atlas Vending Malaysia Atlas launches the First Braille-enabled Vending Machine Atlas Vending Malaysia Black
Mindshare Group Malaysia Sunquick Blackcurrant Boosting Immunity at PPV Sunquick Malaysia Black
Zeno Malaysia #CNYComeback HSBC Malaysia Black
Best use of Media
Entrant Campaign Brand/Client Award
Astro Media Solutions Malaysia Maxis Business Fast Tracks SMEs into Digitalisation Maxis Gold
Best Entertainment Campaign
Entrant Campaign Brand/Client Award
VMLY&R Malaysia #SookaGilerBola (#LoveFootballCrazily) Sooka Gold
Mindshare Group Malaysia Sabella. Siapa tu Sabella ? (Who is Sabella ?) Sabella Malaysia Silver
Astro Media Solutions Malaysia Digi Turns Gegar Vaganza Fans Into Online Fanatics Digi Telecommunications Malaysia Bronze
Cheil Malaysia AgenZy. Galaxy Z Series (SME Sustenance Campaign) Samsung Malaysia Electronics Bronze

Dragons of Asia 2022 Winners

Best Integrated Marketing Campaign
Entrant Campaign Brand/Client Award
Mediacom India Ariel Share the Load Procter & Gamble India Gold
Ruder Finn China Johnnie Walker Brand Rejuvenation Campaign Johnnie Walker China Gold
Publicis Media Pakistan Nestlé Fruita Vitals. Sparkling its way into Pakistan! Nestlé Pakistan Silver
Zeno Malaysia Beyond Sugar AstraZeneca Bronze
BigCity Promotions India Cadbury Cricket Promotion Mondelez India Black
DBS Bank Hong Kong DBS Towards Zero Food Waste Campaign 2021 DBS Bank Hong Kong Black
Golden Circle Pakistan Digital Inverter Plus Haier Pakistan Black
SM Supermalls Philippines SM Supermalls Vaccination Program SM Supermalls Philippines Black
Best Marketing Discipline Campaign
Entrant Campaign Brand/Client Award
VMLY&R Commerce India Hackwashing Unilever India. Lifebuoy Gold
Jack Morton Worldwide Singapore The Magnum Pleasure Auction Unilever Singapore Silver
Interactive Avenues India #YourForevers Valentine’s Day Campaign with Hershey India Hershey India Bronze
Noir by Entropia Malaysia Bringing a Goodday out of a Gloomy Situation Etika Malaysia Black
Publicis Media Pakistan Nestlé Milo Virtual Clinic. Enabling Future Champions! Nestlé Pakistan Black
PHD Taiwan T6.1 California Ocean. Turning a Camper Van into a Mansion! Volkswagen Commercial Vehicles Taiwan Black
VMLY&R Commerce India Handful of Happiness Surf Excel Black
Best Digital Campaign
Entrant Campaign Brand/Client Award
Mindshare Group Malaysia Pepsi AR. Malaysia’s 1st AR Concert Pepsi Malaysia Gold
Cheil Malaysia AgenZy. Galaxy Z Series. (SME Sustenance Campaign) Samsung Malaysia Electronics Silver
Triad Sri Lanka Staying Safe by Staying Touchless WePay Sri Lanka Bronze
BigCity Promotions India Tic Tac Gentle Messages Ferrero India Black
Interactive Avenues India #YourForevers Valentine’s Day Campaign with Hershey India Hershey India Black
Tribes Communications India OnePlus Bengaluru Store Launch OnePlus Technology India Black
VMLY&R Commerce India Handful of Happiness Surf Excel Black
Best Innovative Idea or Concept
Entrant Campaign Brand/Client Award
Lowe Lintas India & White Rivers Media India #HERSHE 2022 Hershey India Gold
Noir by Entropia Malaysia How Goodday Milk turned frowns into smiles! Etika Malaysia Silver
DreamsKingdoms Malaysia Sure Can! Experience a billboard come to life with DuitNow DuitNow Bronze
Cheil Malaysia AgenZy. Galaxy Z Series. (SME Sustenance Campaign) Samsung Malaysia Electronics Black
George P. Johnson Experience Marketing China Tencent DNF Carnival 2021 Tencent China Black
Isobar Sri Lanka #GrandTheftKottu Convenience Foods Sri Lanka Black
Jack Morton Worldwide Singapore The Magnum Pleasure Auction Unilever Singapore Black
Best Brand Building and/or Awareness Campaign
Entrant Campaign Brand/Client Award
MullenLowe Sri Lanka An entire Nation Boarded the ‘Live Life. Love Life’ Train Softlogic Life Insurance Sri Lanka Gold
VMLY&R Malaysia Satu Kaki, Lebih Meriah Subway Systems Gold
Inmobi, Havas Riverorchid & Moblaze Vietnam Demonstrating Product Differentiation through Mobile Unilever Cambodia Silver
Mediacom India P&G Shiksha Procter & Gamble India Silver
Orion Digital Malaysia Spectrum of The Seas Royal Caribbean Cruises Bronze
Brainchild Communications Pakistan 40 Years Manifesto Campaign Dawlance Black
Interactive Avenues India Hershey’s Happy at Home Hershey India Black
Mediacom India Ariel Share the Load Procter & Gamble India Black
Publicis Media Pakistan House of Nestlé MilkPak. Celebrating Ramadan with MilkPak Nestlé Pakistan Black
VMLY&R Commerce India Smart Fill Unilever India Black
Best Business to Business or Trade Marketing Campaign
Entrant Campaign Brand/Client Award
Edelman Malaysia #GetMoving Challenge Sime Darby Oils Malaysia Gold
BigCity Promotions India Bud4Trade AB InBev India Silver
Evolve Brands India Asli Hero Technician Loyalty Program Hero Motocorp India Silver
Atlas Vending Malaysia Atlas Dispenses Delight this Raya & Ramadan Atlas Vending Malaysia Bronze
BI WORLDWIDE India Shell Share Program Shell Lubricants India Black
Impact Communications India Perfetti Samriddhi Perfetti Van Melle India Black
Shanghai Thunder Public Relations Consulting China New Ways of Drinking: Everyone is a Cognac Artist Moet Hennessy Diageo China Black
Best Event or Experiential Marketing Campaign
Entrant Campaign Brand/Client Award
GO Communications Malaysia A Star Is Born Dom Perignon (Moet Hennessy) Gold
Shanghai Thunder Public Relations Consulting China New Ways of Drinking: Everyone is a Cognac Artist Moet Hennessy Diageo China Silver
Tribes Communications India Nesterra Celebrates Diwali #Featuring You #Celebrating You Nesterra India Bronze
Bullseye DDB Pakistan Pakistan Pavilion @ Expo 2020 Dubai Expo 2020 Dubai Black
Heartbeat Creative Lab Taiwan Christmas lighting decorations in Taichung Taiwan Taichung City Government Black
The Orangeblowfish China Designing Moxy Xi’an’s Brand Experience Moxy Hotel Xi’an China Black
VMLY&R Commerce India Handful of Happiness Surf Excel Black
Best Brand Loyalty Campaign
Entrant Campaign Brand/Client Award
FCB SHOUT Malaysia Ally Against Adversity RHB Bank Malaysia Gold
Impact Communications India Horlicks Swasthya Abhiyan Hindustan Unilever India Silver
Digital People Malaysia Peraduan Bok Bok Raya Masak, Kongsi & Menang Ayam Brand Malaysia Bronze
Evolve Brands India Ashok Leyland Mechanic Club Ashok Leyland Black
George P. Johnson Experience Marketing China Tencent DNF Carnival 2021 Tencent China Black
Tribes Communications India OnePlus Charging Stations OnePlus Technology India Black
VMLY&R Commerce India Smart Fill Unilever India Black
Best Mobile Marketing Campaign
Entrant Campaign Brand/Client Award
Triad Sri Lanka Staying Safe by Staying Touchless WePay Sri Lanka Gold
Brainchild Communications Pakistan Cadbury Dairy Milk. World Cup In-Mobi Campaign Mondelez International Pakistan Silver
The Brand Brewery India Toujeo Insulin Lab Sanofi India Bronze
Berakar Komunikasi Indonesia See Clearly The Coca Cola Company Indonesia Black
BigCity Promotions India Budweiser Messi Mural AB InBev India Black
Inmobi, Havas Riverorchid & Moblaze Vietnam Demonstrating product differentiation through Mobile Unilever Cambodia Black
Jack Morton Worldwide Singapore The Magnum Pleasure Auction Unilever Singapore Black
Best Social Media or Word of Mouth Campaign
Entrant Campaign Brand/Client Award
Wavemaker Thailand Garnier Unstoppable Beauty L’Oreal Thailand Gold
DDB Group Hong Kong McDonald’s App. Love Waits for No One McDonald’s Hong Kong Silver
Grey Korea Sustainable Virtual Influencer Volvo Korea Silver
Click (VMLY&R Vietnam) We Liberty Piaggio Vietnam Bronze
Astro Media Solutions Malaysia Hada Labo’s Virtual Beauty Festival Upgrades Women’s Skincare Game Rohto-Mentholatum Malaysia Black
Brainchild Communications Pakistan KIA Stonic. SUV for the City. Hype Campaign Lucky Motor Corporation Pakistan Black
Mindshare Thailand Mirinda Creator Camp Suntory PepsiCo Beverage Thailand Black
The Global Spectator Hong Kong A Social and Political Platform for Gen-Z The Global Spectator Black
Best Product Launch or Re-launch Campaign
Entrant Campaign Brand/Client Award
Omnicom Media Group Hong Kong Tao Ti Spirit of Perseverance Tao Ti Gold
FCB SHOUT Malaysia Can’t get Cheesier than this Domino’s Malaysia Silver
VMLY&R Malaysia #SookaGilerBola (#LoveFootballCrazily) Sooka Bronze
Click (VMLY&R Vietnam) We Liberty Piaggio Vietnam Black
FWD Vietnam Life Insurance Company FWD Lady First. #LoveYourself #ProtectYourself FWD Vietnam Life Insurance Company Black
Tribes Communications India Choose what really matters Volkswagen Group India Black
VMLY&R Commerce India Smart Fill Unilever India Black
Best Brand Trial or Sales Generation Campaign
Entrant Campaign Brand/Client Award
VMLY&R Commerce India Smart Fill Unilever India Gold
Mindshare Group Malaysia Pepsi AR. Malaysia’s 1st AR Concert Pepsi Malaysia Silver
Loops Digital Sri Lanka Born to an Investment Softlogic Invest Sri Lanka Bronze
Boutique Agency Network Sri Lanka Do Not Skip GSK Sri Lanka Black
Interactive Avenues India Hershey’s Happy at Home Hershey India Black
Omnicom Media Group Hong Kong IKEA Affordable Makes Wonderful 2021 Campaign IKEA Hong Kong Black
VMLY&R Commerce India Hackwashing Unilever India. Lifebuoy Black
VMLY&R Malaysia Shell. Extra KM, Feel The Difference Shell Malaysia Black
Best Use of Public Relations
Entrant Campaign Brand/Client Award
Digitz Digitas Pakistan Fit Me As I Am L’Oreal Pakistan Gold
Tribes Communications India Choose what really matters Volkswagen India Silver
Grab Indonesia Percaya Grab Indonesia Bronze
GO Communications Malaysia Genting Skyworlds Genting Malaysia Black
Heartbeat Creative Lab Taiwan Taiwanese Stone Chocolate Feng Ri Hao Living Development Taiwan Black
MediaCom Thailand Olay Diversity Proctor & Gamble Thailand Black
Team Reactivate Pakistan Salon @ Home TRESemmé Pakistan Black
Best Cause, Charity Marketing or Public Sector Campaign
Entrant Campaign Brand/Client Award
FCB SHOUT Malaysia A Spark for Change RHB Bank Malaysia Gold
Grey Pakistan #ChangeTheCourse Unilever Pakistan Gold
Bullseye DDB Pakistan UBL Urooj Account. Har Qadam Agay UBL Urooj Account Silver
Boutique Agency Network & Third Shift Media Sri Lanka Responsible Me Seylan Bank Sri Lanka Silver
This Life Cambodia Virtual Reality. Ending Gender Based Violence This Life Cambodia Bronze
MullenLoweMishra Vietnam One Tree at Home. A Forest for Humanity Unilever Vietnam Black
Publicis Media Pakistan Nestlé BISP Initiative. Empowering women the Nestlé way Nestlé Pakistan Black
SM Supermalls Philippines 100 Days of Caring SM Supermalls Philippines Black
The Global Spectator Hong Kong A Social and Political Platform for Gen-Z The Global Spectator Black
Best Small Budget Campaign
Entrant Campaign Brand/Client Award
GO Communications Malaysia Lego X adidas Brick Kicks Lego Malaysia Gold
VMLY&R Malaysia Intel Gamer Days #KITAGAMERKITAMALAYSIAN Intel Malaysia Silver
Golden Circle Pakistan City Super Star Honda Atlas Cars Pakistan Bronze
Golden Circle Pakistan Own Your Color Stylo Shoes Pakistan Black
Mindshare Thailand XS Brand’s Functional Essences for XL Impact Suntory Beverage & Food Thailand Black
Shift Integrated & Third Shift Media Sri Lanka Banking without visiting the Bank Seylan Bank Sri Lanka Black
VMLY&R Commerce India Hackwashing Unilever India. Lifebuoy Black
Best Use of Media
Entrant Campaign Brand/Client Award
Tribes Communications India OnePlus Charging Stations OnePlus Technology India Gold
Berakar Komunikasi Indonesia Hear Clearly The Coca Cola Company Indonesia Silver
Third Shift Media Sri Lanka Softlogic Life. Guru Gedara Softlogic Life Insurance Sri Lanka Silver
MullenLoweMishra Vietnam One Tet. Countless Reunions Nestlé Vietnam Bronze
Astro Media Solutions Malaysia Maxis Business Fast Tracks SMEs into Digitalisation Maxis Black
Mediacom Communications India Why go to the store when the store can come to you? Big Bazaar India Black
Mindshare Thailand Mazda BT-50. Fighting Together Mazda Sales Thailand Black
Wavemaker Thailand Crash Back Down to Earth Netflix Thailand Black
Best Entertainment Campaign
Entrant Campaign Brand/Client Award
Astro Media Solutions Malaysia Digi Turns Gegar Vaganza Fans Into Online Fanatics Digi Telecommunications Malaysia Gold
George P. Johnson Experience Marketing China Tencent DNF Carnival 2021 Tencent China Silver
Cheil Malaysia AgenZy. Galaxy Z Series. (SME Sustenance Campaign) Samsung Malaysia Electronics Bronze
George P. Johnson Experience Marketing China Ipakita Mo! TikTok China Black
Mindshare Group Malaysia Sabella. Siapa tu Sabella? (Who is Sabella?) Sabella Malaysia Black
VMLY&R Malaysia #SookaGilerBola (#LoveFootballCrazily) Sooka Black

Details of all Winners are on: dragonsofasia.org


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