Lion and Lion works with Tropicana Corporation Berhad to redefine the art of living with new brand film

Creatively-driven, digital-first agency Lion & Lion shares what makes a house a home with its new brand film for property developer Tropicana Corporation Berhad (Tropicana). The short film is part of an overarching branding exercise developed by Lion & Lion to showcase Tropicana’s brand promise and tagline of ‘Redefining the Art of Living’ in a meaningful way to its target audience of potential homeowners.

The 55-second film succinctly elaborates on the fact that homes fulfil the emotional and social needs of the homeowner, which extend beyond the physical needs provided by a house. This message aligns closely with Tropicana’s product offerings which focus on nine aspects – accessibility, connectivity, innovative concepts and designs, generous open spaces, amenities, facilities, multi-tiered security and quality.

Each residential property is surrounded by amenities such as schools, green spaces, recreational facilities, and commercial or retail outlets to create a sense of community and homeliness.

“We’re excited to be part of this campaign with Tropicana as it’s an opportunity for us to further express its tagline in a more meaningful way. We believe the purpose of this film goes above and beyond, for the brand and its customers, as we want people to not just buy a house, but believe in the brand like never before,” says Adrian Ng, Creative Group Head, Lion & Lion Malaysia.

As the first stage in the agency’s overall branding campaign, the film – launched on Tropicana’s Facebook, Instagram and YouTube platforms – will be supplemented with social media content, on-ground marketing materials and digital assets to give a fresh new look to the Tropicana brand that puts its dedication to building homes at the forefront.

The JADE Studio provides quality translation and other language services to agencies and clients.

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