McCann Worldgroup Asia Pacific has today announced the joining of a new regional Chief Strategy Officer (CSO), Shilpa Sinha, who has moved to Singapore from Europe, where for the past several years she’s worked for top agencies and brands. She takes the reins from Richard McCabe, who is relocating to Europe to be closer to his family.

Shilpa is an experienced global marketer and strategist with a strong track record working in major markets including India, UK, China and Russia, for agencies including Grey, FCB and Ogilvy. She served as Head of Strategy & Transformation for McCann Moscow before the agency closed its operations in Russia in 2022.

Shilpa has also held a unique combination of senior roles in brand management at Unilever and strategic planning leadership at prominent agency networks (IPG & WPP) and has rich experience in building leader and challenger brands across diverse categories: beauty and personal care (Unilever, P&G, Beiersdorf, L’Oreal), foods and beverages (Mondelez, Coca-Cola, Nestle), luxury automotive (Lincoln/BMW/MINI/Volvo), telecom, financial services, retail and entertainment.

Shilpa is a champion of effectiveness and creativity (including winning the first ever Gold Cannes Lion for any IPG agency in Russia) and is a recognised strategic leader in the industry, with a significant Effie jury experience.

Ghassan Harfouche, regional President, McCann Worldgroup Asia Pacific said, “Richard has demonstrated an extraordinary commitment to the region, having been based here for 27 years – 12 of which with McCann Worldgroup. He’s worked on key clients, including Coca-Cola, Mastercard, Cigna, Pernod Ricard, Nestle and L’Oreal, and has led a vibrant and connected community of strategists.

We wish him all the best with his move and thank him for his contributions to the network. I’m so excited to have Shilpa move back to our region and know her global experience and emphasis on effectiveness will add significantly to our client work.”

Harjot Singh, global CSO, McCann Worldgroup commented, “Richard has represented APAC very well on the global stage, not only in many pitches over the past decade+, but also by helping other regions learn from the successes in Asia. Having worked with Shilpa for six years, I’m thrilled that she is taking the baton.

She has a proven track record in key global markets, including regional powerhouses, China and India, and combines creative smarts with rigour and passion. I can’t think of a better person to help our APAC brands earn a meaningful role in people’s lives.”

“After eight years away, I am excited to be back in vibrant Asia, one of the significant growth engines in the dynamically evolving world order. It’s amazing to have the opportunity to move within the McCann Worldgroup family and work on our incredible brands. I’m really looking forward to hitting the ground running”, said Shilpa.

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