Listen to this articleAt the Clio Awards ceremony held on 25 April in New York, McCann Worldgroup India was awarded a prestigious GRAND CLIO for their campaign “Shagun Ka Lifafa”, in Creative Commerce (Cultural Experience category Product/Service.)
This is addition to the Gold and Bronze trophies that the campaign had already received in the show. They were the only agency in India to receive a Grand Clio this year.
Founded in 1959 to honor excellence in advertising, the Clio Awards celebrate bold work that propels the advertising industry forward, inspires a competitive marketplace of ideas and fosters meaningful connections within the creative community.
Each judging session concludes with a discussion round where the jury has the option of awarding the highest program honor, the Grand Clio Award, to one truly exceptional piece of work in a medium/entry type (i.e. film public service, B2B or product/service) from the chosen Gold statue winners.
Commenting on the Grand win, Prasoon Joshi, Chief Creative Officer, McCann Worldgroup India said, “We are really proud of the work done for Ujjivan Small Finance Bank (Shagun Ka Lifafa).
When an idea is born out of culture and finds a meaningful role in people’s life it’s bound to have a positive impact. This idea does exactly that.
Our talented team led by Ashish Chakravarty, Sambit Mohanty along with Rathish Subramaniam, Karthik R, Vikash Ravi and Suresh PV put in a great effort to make this idea and work come alive.
Special thanks to Vineet Mahajan for his contribution for directing the video. Getting recognition at Clio is a wonderful milestone in the journey of creative excellence”.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu
