McCann Worldgroup Asia Pacific has today announced that, after her first three months with the network, as Chief Creative Officer (CCO) for Southeast Asia, Valerie Madon will be expanding her remit to cover the rest of the region.

In this new position for McCann Worldgroup, Madon will be responsible for creative product across Asia as the network continues in its mission to be the irrefutable leader in the business of creativity. She retains her existing role as Chair of McCann Worldgroup’s APAC Creative Leadership Community (CLC).

She joined McCann Worldgroup in May 2023 from her previous role as the Director of Creative Shop, SEA & Emerging Markets at Meta.

Known as one of Asia Pacific’s top creatives, Madon’s 20+ year career spans senior network roles at Havas, JWT and VMLY&R, along with two stints at Meta/Facebook. She has judged and been awarded at all major shows including Cannes Lions, D&AD, One Show, New York Festival, Effies, Spikes Asia and AdFest.

“Initially Valerie was tasked with focusing her efforts on our Southeast Asia hub, which houses many key regional clients. We’re delighted that she will now expand her remit to cover the rest of the region, as an inspirational leader for our creative teams across all markets.

She has a strong track record in APAC leadership roles and we are confident that she will be an excellent partner and elevate our work”, said McCann Worldgroup Asia Pacific’s regional President, Ghassan Harfouche, and Prasoon Joshi, regional Chairman (and CEO & CCO of McCann Worldgroup India), in a joint statement.

Madon commented, “It’s a privilege to work with all the diverse talent we have in this region. Their collaboration, hunger and integrity inspires me every day and I look forward to creating more meaningful work together for our clients.”

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