By The Malketeer

In the heart of Malaysia’s current political landscape lies an opportunity that demands relentless courage, clear vision, and dogged determination.

The poor voter turnout on August 12 during the state elections serves as an unequivocal testament to the disillusionment and disappointment that have taken root in the hearts of ordinary Malaysians.

The clarion call for change, progress, and unity beckons, and it’s time to answer with a commitment to a brighter future and in a Let’s Make Malaysia Great campaign.


The Let’s Make Malaysia Great campaign seeks to usher in a new era of unity, progress, and inclusivity for the nation.

Key Message

Let’s Make Malaysia Great champions the values of solidarity, transparency, and political integrity. It embodies the spirit of a nation where every Malaysian, regardless of their background, plays a pivotal role in shaping a brighter future.

Campaign Objectives

Unity in Diversity: Foster a sense of belonging and shared identity among all Malaysians, celebrating the rich cultural tapestry that defines the nation.

Prosperity for All: Present tangible socio-economic programmes and policies that generate employment, reduce income disparities, and improve overall quality of life.

Empowering Youth: Inspire and engage young Malaysians to become active participants in shaping the nation’s destiny, regardless of ethnic backgrounds.

Education Transformation: Promote an inclusive education system that emphasises unity, diversity, and a shared Malaysian identity.

Transcending Fear-Based Politics: Counter divisive narratives with a message of unity, transparency, and collaborative governance.

Madani Economic Framework: Highlight the specifics of the Madani economic framework, illustrating its potential to bolster the nation’s economy and uplift its citizens.

Campaign Elements

Media Launch: Organise a high-profile event featuring Prime Minister Anwar Ibrahim, where he articulates the campaign’s vision and objectives.

Digital Platform: Establish a dedicated website and social media channels to disseminate campaign content, share success stories, and encourage public engagement.

Unity Festivals: Host nationwide cultural festivals that showcase Malaysia’s diversity through art, music, food, and traditions.

Youth Empowerment Workshops: Conduct workshops that empower young Malaysians to become leaders, emphasising the importance of unity and collaboration.

Educational Reform Dialogues: Organise town hall meetings and webinars to engage stakeholders in discussions about reshaping the education system for inclusivity.

Economic Roadshows: Travel across the country to present the Madani economic framework’s specifics, highlighting how it will positively impact citizens’ lives.

Community Service Initiatives: Launch community-based projects focused on job creation, housing, and education to demonstrate tangible improvements in people’s lives.

Public Service Announcements: Develop impactful PSAs that highlight success stories, debunk myths, and promote unity over divisive narratives.

The Let’s Make Malaysia Great campaign encapsulates the aspirations of a nation longing for reconciliation. By embracing diversity, fostering unity, and championing tangible socio-economic progress, this campaign led by Prime Minister Anwar Ibrahim has the potential to shape a new narrative for Malaysia – one that rejects fear-based politics and renews the promise of a united and prosperous future for all its citizens.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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