The Southeast Asia-based marketing technology company, Antsomi, is pleased to announce that D.A.Consortium Inc. (DAC), a leading digital advertising and marketing company, has made a strategic investment in Antsomi. This investment marks a significant milestone in the partnership between Antsomi and DAC, positioning DAC as a regional reseller of Antsomi’s innovative customer data platform, CDP 365, in the Southeast Asian region.
Antsomi’s collaboration with DAC has yielded remarkable results, with the successful onboarding of prominent clients in the region, including Dunlop Thailand. This achievement highlights the strength and potential of the partnership and showcases Antsomi’s and DAC’s commitments to providing cutting-edge solutions to their clients.
Antsomi is renowned for developing CDP 365, an artificial intelligence-enabled customer data platform that serves clients across the Southeast Asian region. CDP 365 enables businesses to unify customer data from various sources and deliver personalized activations with marketing automation capability across multiple channels.
With its headquarters in Singapore and branch offices in Malaysia, Indonesia, and Vietnam, Antsomi welcomed DAC as its strategic investor in its pre-series A investment round as DAC has been at the forefront of the digital advertising and marketing industry, driving the market formation and growth through its expertise in digital technology.
With an undisclosed amount, the investment will be used for product development and regional expansions, including business development and client success capacities.
Serm Teck Choon, co-founder & CEO of Antsomi, emphasized the significance of this partnership, stating, “Our collaboration with DAC represents a pivotal step forward for Antsomi’s regional expansion and sustainable growth. DAC’s extensive industry expertise and strong market presence will accelerate our mission of transforming businesses into data-driven companies.
We are confident that this strategic partnership will deliver exceptional value to our clients and drive unparalleled success.”
Michihiko Suganuma, Senior Executive Officer & Head of Global Business Group of DAC, expressed his excitement about the partnership, stating, “We are thrilled to invest in Antsomi and become their strategic partner. This collaboration is a testament to our dedication to providing cutting-edge solutions to our clients and driving their success in the digital age.
With Antsomi’s innovative and data-driven technology, we can unlock valuable customer insights and enable our clients to deliver personalized experiences at scale. We believe this partnership will bring immense value to both DAC and our clients.”
The strategic partnership between Antsomi and DAC is poised to make a significant impact on the marketing landscape in the Southeast Asia market. By combining Antsomi’s advanced AI-driven customer data platform with DAC’s established market presence and expertise, both companies aim to revolutionize marketing practices, empowering businesses with data-driven insights and personalized customer experiences, ultimately leading to greater customer loyalty and business success.
MARKETING Magazine is not responsible for the content of external sites.
The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
