Posted on by Najihah Nasrin
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OREO Partners BLACKPINK for the Blockbuster Collaboration of 2023
06 Dec
OREO, by Mondelēz International, is teaming up with South Korean mega girl group BLACKPINK for a ground-breaking OREO x BLACKPINK collaboration.
Fans of the iconic Oreo sandwich cookie and fans of BLACKPINK (BLINKs) can look forward to bespoke products and a slate of activities and engagements across platforms in Indonesia, Philippines, Thailand, Malaysia, Singapore, Vietnam, and South Korea in 2023.
“We are thrilled to announce the biggest partnership of Oreo and BLACKPINK in Asia. Music is a key passion point and a great platform to spark playful connections with our consumers. Over the last decade, we have seen the enormous rise of Kpop and its far-reaching influence on Asian culture. BLACKPINK is at the forefront of this and is one of the biggest icons of the generation.
We look forward to bringing millions of Oreo fans and BLINKs together to create moments of play. We hope that the infectious energy of Oreo x BLACKPINK will inspire consumers to Stay Playful & join the exciting activities to follow. Watch this space for more to come!” said Vikram Chandratrey, Marketing Head, Oreo SEA & Indonesia, Mondelēz International.
The OREO x BLACKPINK collaboration will be rolled out across key markets in successive waves and will feature two distinctively BLACKPINK-inspired variants.
These products will hit the shelves of major retailers and e-commerce channels from early 2023, for a limited time only.
Details of special OREO x BLACKPINK activities and contests lined up to delight and reward fans will be revealed shortly. Collectors of BLACKPINK memorabilia can look forward to new additions to grow their collections as well.
Given its combined fanbase, OREO x BLACKPINK is set to join the collaboration hall of fame.
OREO’s previous collaborative coups in partnership with showbusiness superstars include the monster success of OREO x Lady Gaga, a campaign that ran in the U.S., Canada and Europe in 2021. OREO x BLACKPINK is exclusively for Asian markets.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
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Campaign entries must have run between June 2024 to May 2025
