Catcha Digital partners with KJ, Shahril Hamdan

Catcha Digital Bhd has announced it will co-found KS Lagi, a new digital media business scheduled to launch in the second half of this year.

It has been reported that the company has inked a joint venture agreement with the founders of Keluar Sekejap Sdn Bhd, Khairy Jamaluddin (KJ) and Shahril Hamdan. KJ is the former health minister while Shahril is the former information chief of United Malays National Organisation (Umno).

In a statement, Catcha Digital said the company intends to assume the commercial and business responsibilities for the existing Keluar Sekejap’s business and KS Lagi. Additionally, KS Lagi will create and distribute new media content across Catcha Digital’s existing network that reaches about 20 million Malaysians every month.

Keluar Sekejap claims to be a fast-growing media brand centred around thought-provoking conversations and has achieved tremendous success in the digital media space since its launch in 2023. It has amassed over 1.4 million subscribers and followers across its social media platforms, and over 39 million views on YouTube.

“We are thrilled to partner with KJ and Shahril to co-found KS Lagi,” said Catcha Digital chairman Patrick Grove.

“Across Catcha Digital and Keluar Sekejap’s platform we are already reaching the vast majority of Malaysians every month, and we see our audience yearning for a new approach to content and we will be a key part of this.

To kick-start the new venture, Khailee Ng, a prominent tech investor in Malaysia, has been named as a strategic advisor to KS Lagi, while Shahzeeq Shahren has been appointed as the venture’s editor-in-chief.

KS Lagi is expected to be launched in the second half of 2024.

KJ was a Keynote Speaker on Day Two at the recent Malaysian AI Marketing Conference & Festival on May 16.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW