Listen to this articleAntsomi, a regional marketing technology company that built the first artificial intelligence-enabled customer data platform (CDP) native to Southeast Asia, has been recognised in Forrester’s report titled “Now Tech: Customer Data Platforms In Asia Pacific, Q4 2021”.
The Forrester report includes the company in the automation functionality segment, which describes automation-oriented CDPs as focusing on the development and execution of customer marketing campaigns.
The report provides an overview of 26 customer data platform providers, stating, “automation-oriented CDPs focus on the development and execution of customer marketing campaigns. They provide a campaign design interface, natively execute campaigns such as email and mobile messaging, and embed a decision engine to automate campaign orchestration.”
According to the Forrester report, the geographic presence of Antsomi by revenue is in Southeast Asia by 100%, whereby its vertical market focus is in the industries of retail, e-commerce, and media and entertainment. Its clients include ASUS Singapore, Cycle & Carriage Bintang (Malaysia), Phu Nhuan Jewelry (Vietnam), etc.
The Forrester Now Tech is designed to help its clients understand, identify, and shortlist the vendors that align with their most critical business technology issues. A Now Tech report highlights the value proposition, vendor segments, and individual vendors operating in a maturing marketplace.
Now Tech also helps Forrester clients become more educated about a market and provides them with a preliminary list of vendors that they might prioritize for ongoing interactions.
“We are thrilled to be recognised in the Now Tech report that focuses on customer data platform in the Asia Pacific region. Antsomi is a startup that built an enterprise-level solution serving various enterprise clients in the region. Such recognition is, in our opinion, an endorsement of the solution we developed. We will continually strive to enhance Antsomi CDP 365 with more marketing automation and artificial intelligence-related features for empowering our clients with omnichannel customer experiences,” said Serm Teck Choon, co-founder & CEO of Antsomi.
With the mission to transform businesses into data-driven companies, Antsomi is headquartered in Singapore, with branch offices in Malaysia, Indonesia, and Vietnam.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
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