Spikes Asia, now on its 36th edition, has released shortlists across 20 of the Spikes Awards. Of the initial 3005 entries from 21 countries, 601 entries made it onto the shortlists and competed to be awarded APAC’s most prestigious creative branded communications accolade.
108 Jurors from locations across Asia Pacific and a wide range of creative industry disciplines and backgrounds convened in person, for the first time since 2019, to judge the work.
Grands Prix and Special Award winners will be announced on Thursday 9 March.
FOOTNOTE: Aside from this Young Spikes Gold, no agency from Malaysia won metal at Spikes Asia this year. This same thing happened in 2019 where the only Gold came from our Young Spikes team.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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