DAVI selects Antsomi CDP 365 as its Customer Data Platform - MARKETING Magazine Asia


DAVI selects Antsomi CDP 365 as its Customer Data Platform

The Philippines-based Data Analytics Ventures, Inc. (DAVI), a JG Summit Holdings Inc.’s subsidiary, has partnered with Antsomi for using Antsomi CDP 365 as its customer data platform (CDP) to empower the company for providing data-related products and solutions to its market.

Antsomi CDP 365 is an artificial intelligence-driven customer data platform launched by Antsomi, a regional marketing technology company, in June 2020.

Since then, Antsomi has helped many clients in the region unify and activate their data across channels with a better customer experience enriched by personalization and marketing automation.

“DAVI is tasked to be the change agent for the JG Summit group, and they are born with the DNA of data, we are so excited to have the opportunity to work with them to unlock the opportunity of data-driven campaigns,” said co-founder & CEO of Antsomi, Serm Teck Choon. “Through Antsomi CDP 365, we help DAVI to enrich the customer experience of millions of customers through marketing automation.”

“Building a holistic approach to data allows us to better understand what offers and experiences can bring more value to our customers,” shared Head of Data, Strategy and Growth Marketing of DAVI, Carla Yap-Sy Su. “Through our partnership with Antsomi, we are able to act on these insights and implement seamless and personalized customer journeys, integrate our platforms, and deliver iterative, performance-driven campaigns across multiple channels.”

As part of the JG Summit group, DAVI grows the conglomerate’s loyalty programs and its data operations, unlocking valuable insights on what matters to customers.

JG Summit is one of the largest and most diversified Filipino conglomerates, engaged primarily in businesses that serve a diverse market in the Philippines, Southeast Asia, and Australia with businesses that span retail, airline, consumer goods, manufacturing and more.


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