QR Code in the sky: : 1,500 drones used to celebrate game anniversary in China (VIDEO)

To celebrate the anniversary of “Princess Connect: Re Drive,” a Japanese role-playing game that debuted on Feb.15, 2018, 1,500 drones were used to create a colossal QR code in the skies of Shanghai, the commerce capital of China.

Cygames, developer of the video game, along with Bili Bili Click created a Blade Runner-like cinematic experience for the players of their game Princess Connect Re:Dive as part of its anniversary special and the formation of the QR code in the sky was executed at the end of the show. The drone service provider behind this feat was EHCross.

During the event, the drones synchronically took off to the skies and took the form of the Princess Connect Re:Dive characters like Labyrista, Hiyori, Chika, and Kyuoka to narrate how the game works in dotted form in the sky where the heroes fight the monsters.

Before ending the show, the drones then gathered at the center of the Shanghai sky and formed a scannable QR code for players to scan and open the game.

Watch the drone show below, courtesy of QRTiger:


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene