The new book by MARKETING magazine publisher Harmandar Singh is a limited edition print.
Pre-orders have been encouraging and readers are advised to book their copy of probably the only paperback “book” on the Malaysian advertising industry.
Prices @RM37.50, there are no SST charges. Proceeds to MERCY Malaysia and towards a forthcoming BM edition. Price does not include delivery.
Pre-order now from [email protected] today.
Here’s a preview of the table of contents…..
TALES FROM THE PAST:
- How I gatecrashed my way into advertising.
Important Note: always use the front door.
- How to be creative.
Creativity is the natural prerogative of every living being.
- The day Jude Mohan paid my bill and I sought justice.
Times when ad folk had fun!
- The first Sikh advertising icon in Malaysia.
And the rest of the tribe followed…
- A great friend. A great human being. A great soul.
World mourned passing of a Malaysian advertising legend.
- My tribute to the late Michael De Kretser’s book.
What is a review of someone else’s book doing in my book, you say?
- . The man who made Yasmin Ahmad
Creativity flourishes when good creative people are left alone.
- . Learning to let go.
The day I gave everything away.
- Cannes UnCanned.
Every person should attend Cannes Lions once in their life.
- The long lunch.
This chapter is actually an ad for a restaurant that doesn’t know it.
TALES FROM COVID:
- The Great Return?
What’s next in a world that wants tomorrow today.
- Addicted to MCO.
Being lazy is the new normal, and slow marketing the new mantra.
- Tales of the sunken sofa.
Connected TV advertising never had it so good.
- The gentleman’s ride has arrived.
Recycling my life in a case of reliving misguided youth.
- A day in the life of Ham…
“Never Better” is my reply to “How are you?”
TALES FROM OBSERVING:
Years before I discovered real beer.
- The new Normal.
How research kills conventional wisdom.
- Ad people can survive anything.
They remain tough however good or bad the going.
- Death by client.
Number crunchers are running riot in an industry they know nothing about.
- Holystic marketing off target?
God is not a client.
- Never reveal your age.
Can I advise you something?
- 119. What marketers actually sell.
Life, like marketing, needs a script.
TALES FROM ADVERTISING:
- You in advertising, ah?
Guilty as charged…
- Why does advertising exist?
Because when advertising works, jobs stay.
- Falsehoods about advertising.
Assumptions I have been fighting all my life.
- A day in the life of a Copywriter.
Count the nights too.
- The ups and downs of new business pitches.
Advertising is probably the toughest business in the world to run.
- The art of presenting advertising ideas.
How to sell like hell!
- New lessons in marketing based on old truths.
Shooting straight on advertising.
- Is advertising abusing the power of the asterisk?
In the hands of a skilled copywriter, cows have jumped over the moon.
TALES FROM THE DIGIVERSE:
- How well do you know millennials?
Millennials are those born between 1980 and 1996.
- Facebook to monitor India elections?
A tongue-in-cheek perspective at how aimless and suspicious everything can get.
- Fraud is more insulting than a four-letter word.
Marketers fear ad spending with the menace of digital ad fraud.
- YouTube has come between me and God.
A marketer’s prayers answered as the holy grail of advertising takes on new meaning.
- Malaysiakini in crosshairs of judiciary amid online comments crossfire.
I showed up for the legal proceedings against Malaysiakini and its editor-in-chief Steven Gan at the Federal Court…
TALES FROM THE GRAVY TRAIN:
- Losses from 1MDB can buy us 30 islands the size of Penang.
An advertising man has done the numbers.
- Will the truth set Ivan Omar free?
No government-linked advertising pitch has been spared the food chain that chains it.
- I am bored, lazy and fat.
Don’t tell my endocrinologist.
- A little bird told me…
The red-naped trogon lives in Malaysia’s subtropical forests.
- What about the illegal outdoor sites?
Stuffed pockets redraw the lines for world’s last mass media.
- Shooting in the dark explains mediocre advertising.
Almost 80% of the ads we see are pedestrian and derivative…
TALES FROM NOWHERE:
- Dedicated to TalentCorp and the creative economy.
The Brain Drain train heads out of the land of multi-cultural diversity.
- What do you think?
Marketing in a world that overthinks.
- The Copywriter test.
What happens when you catch a copywriter off guard?
- Getting older.
The art of growing shy gracefully.
- A son every mother will be proud of.
When the reality of life’s struggles hit you head on.
- Making Rain.
There is never a perfect moment to shine.
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