FreakOut Malaysia has announced the partnership with TVBAnywhere+, a global over-the-top (OTT) platform to offer their advertising inventory programmatically.
This partnership allows advertisers to reach the quality video viewers on their mobile application, TVBAnywhere+ with seamless experience via instream video and display ads inventory through FreakOut SSP.
TVBAnywhere+ App, owned by Television Broadcasts Limited (TVB) – Hong Kong’s leading TV broadcaster, is a global over-the-top service for overseas audiences. TVBAnywhere+ offers an extensive library of over 40,000 hours of the biggest Cantonese entertainment, comprising the most in-demand variety shows to the hottest drama series.
TVBAnywhere+ fully launched their services in Malaysia in April 2021 and their viewer base is growing rapidly.
This partnership between FreakOut and TVB Anywhere enables advertisers to access pre-roll video and display ad inventory on TVBAnywhere+ programmatically through FreakOut SSP.
In addition, if advertisers prefer to buy it as a managed service called “FreakOut OTT”, they can select either CPM or CPCV as a pricing model, and if selecting CPCV, advertisers will be able to predict their target number of completed views in advance.
“We are very excited to partner with TVBAnywhere+ to grow the demand of quality OTT content for our advertisers. Most Malaysians have grown up with TVB drama series since the early 80s and have strong emotional connections with most of the TVB actors and this makes advertising on TVB very important. As one of the leading mobile display and video networks in Malaysia, FreakOut Malaysia has the experience and clientele to speed up the success of this partnership to the next level.” said Kelvin Tan, General Manager of FreakOut Malaysia Sdn. Bhd.
“FreakOut aims to bring unique audiences and high performance traffic, that not only performs on metrics such as VTR and Viewability, but also is served to the right audiences, at the right time and in the right format, to Malaysian advertisers looking to grow their reach and awareness, through this strategic partnership with TVBAnywhere+. Our goal is to ensure a pleasant and smooth ad experience for the TVBAnywhere+ users while they consume content and stream TVBAnywhere+ originals”, added Mohitosh Negandhi, Director, Programmatic Business at FreakOut Pte. Ltd.
In addition, Ken Yamane, Executive Officer, FreakOut Holdings, Inc. said, “FreakOut will continue to leverage its technology and know-how on developing a healthy ecosystem for the digital marketing industry, and we are certain that this partnership with TVBAnywhere+ will be a great part of the ecosystem.”
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