Sago House (SG) announces inaugural collection of Cocktail NFTs to commemorate first year of menus - MARKETING Magazine Asia


Sago House (SG) announces inaugural collection of Cocktail NFTs to commemorate first year of menus

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Two years after opening their doors in the height of the pandemic, Sago House introduces its first collection of NFTs to commemorate the 270+ cocktails on their first year of menus.

Every week since the bar opened (excluding closures due to the pandemic), the team has offered an original menu of new cocktails across six categories: strong up, strong down, daisies, highballs, sours and tropical drinks. Once the week was over, those six cocktails were gone forever – until now.

Owning a Sago House NFT gives exclusive access to open up the menu time capsule and enjoy the purchased cocktail. Only the NFT holder may order it at the bar, with a minimum of one day’s notice, to ensure all ingredients are available and ready for the drink. Each drink will be available to the NFT holder at S$10, with 10 portions made available per visit.

Founded by Jay Gray, Desiree Jane Silva and George Abishek, Sago House operates under the group’s motto of “Don’t Try” (C. Bukowski). This drove the trio’s ethos of reusability, up-cycling, and good old fashioned hustle to build an eclectic space hidden away on the top level of a Sago Street shophouse. In an era of million-dollar builds, these three industry veterans came together to open a venue that focused on hospitality and community – doing everything on their own, by hand.

sago house jay des george raihan hadi nft singapore marketing asia
Jay, Desiree and George

Desiree, known for her charm and hospitality, cut her teeth at 28 HongKong Street, one of Singapore’s pioneering cocktail bars which opened its doors ten years ago.

Jay has been on the road building experience behind the bar across London, Barcelona, Sydney and now residing in Singapore for the past seven years.

George has been building bars since 2013 with his first project The Spiffy Dapper which is nine years old this year.

The NFT collection is the next initiative in their independent way of doing business, serving as a digital kickstarter to help fund their forthcoming first cocktail book, Don’t Try, Volume I. Sago House NFT holders will enjoy exclusive member benefits, including first access to the book when it’s ready and member events. Collectors can also compete for their spot on the NFT Top Fraggers list, a digital leaderboard mirroring the list on display on the bar to recognise the venue’s top regulars.

In meeting by chance, Jay pitched the idea of cocktail NFTs when catching up with one of Sago House’s first guests and regulars, who introduced him to Dan Clarke. A developer and marketer with experience at top crypto companies such as Binance, Gemini and now Polygon, Dan has launched various crypto tokens and projects, and has led the development for Sago House’s first NFT collection.

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Gostan! Gostan!

“I’d had the idea for a cocktail NFT collection for awhile, I just hadn’t met anyone who could work on it with us”, says Jay. “I loved the idea of a digital representation of our cocktails, to give them new life after the team worked so hard to create each of them for a week-long run at the bar.”

“NFTs are all about digital scarcity, but this a unique project because it’s an instance of real world scarcity combined with digital”, says Dan. “It’s an interesting way to create both an online and offline presence, offering something that has real world utility”.

The NFTs are ERC-721 tokens on the Ethereum blockchain and are available on all NFT marketplaces. Each is available for S$100, plus the initial minting gas fee.

For more information and to get your NFT: https://sagohousenft.com/.


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