Listen to this articleThe BMW Group China has once again selected Interone China to manage its Digital Creative Business. Following an impressive 17-year relationship the two recently decided to renew their vows.
The BMW Group China selected Interone China to continue as their digital creative agency after a competitive round of pitching against five other agencies.
Under the new contract, Interone will handle all digital marketing campaigns and digital platform services for BMW, MINI, Rolls-Royce and BMW Motorrad.
In an industry that is becoming increasingly electrified, in which the media and commerce sector are digitizing, and where new generations of luxury consumers are emerging, BMW is navigating these challenges as one of the world’s leading brands.
The brand has therefore set high standards for innovation and creativity for the works from their partner agency. Interone will continue to work closely with BMW to explore new opportunities for digital creativity in order to create more effective work in this fast-moving Chinese market.
“The constantly evolving digital landscape in China is a challenge that every member of our team faces. As BMW China’s long-term partner, we must react swiftly to refresh and elevate ourselves. After 17 years with BMW China, we embark on a new journey today,” expressed Catherine Zhu, Managing Director of Interone China.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu
