BMW China continues partnership with Interone as its digital creative agency

The BMW Group China has once again selected Interone China to manage its Digital Creative Business. Following an impressive 17-year relationship the two recently decided to renew their vows. 

The BMW Group China selected Interone China to continue as their digital creative agency after a competitive round of pitching against five other agencies. 

Under the new contract, Interone will handle all digital marketing campaigns and digital platform services for BMW, MINI, Rolls-Royce and BMW Motorrad.

In an industry that is becoming increasingly electrified, in which the media and commerce sector are digitizing, and where new generations of luxury consumers are emerging, BMW is navigating these challenges as one of the world’s leading brands. 

The brand has therefore set high standards for innovation and creativity for the works from their partner agency. Interone will continue to work closely with BMW to explore new opportunities for digital creativity in order to create more effective work in this fast-moving Chinese market.

“The constantly evolving digital landscape in China is a challenge that every member of our team faces. As BMW China’s long-term partner, we must react swiftly to refresh and elevate ourselves. After 17 years with BMW China, we embark on a new journey today,” expressed Catherine Zhu, Managing Director of Interone China.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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