Listen to this articleDentsu International Thailand has once again demonstrated its market dominance by ranking #1 in RECMA’s latest Media Agency ranking.
Dentsu International Thailand is home to Thailand’s largest international media agencies; Carat, dentsu X and iProspect which collectively reported 33.4% industry share in RECMA’s latest report.
Carat, known for delivering the most effective brand, media and digital communications solutions recorded 8% growth in 2021 buoyed by a successful new business run, while dentsu X, known for helping brands to create integrated and personalized marketing solutions, recorded 19% growth.
“We are incredibly proud of our media operations’ outstanding and continued growth. At dentsu, our data- led and tech-enabled way of working has helped convince our clients of our superiority in deep consumer understanding, delivering effectiveness and efficiency at scale in real time. RECMA’s report showed our market- leading combination of our people and technology. It’s great to see our teams strive to be the best, and we are thankful for all their efforts” said Wisarn Sirijantanon, CEO, Media Thailand.
RECMA is the leading independent research company that tracks the performance of media agencies around the globe; its latest report, the ‘Overall Activity Volume’ report evaluates over 900 media agencies across 70 countries.
It is the reference quantitative ranking based on activity volume, a metric including both traditional buying billings and non-traditional activities covering online paid media as well as fee-based activities on digital, data & analytics, content, marketing, sponsoring.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu
