Thailand invites the World to write Their New Chapter in The Amazing New Chapters of Thailand

amazing chapters of thailand bbdo bangkok

How do you get people to talk about your country? 

Well, the Tourism Authority of Thailand might have cracked that code.

The latest ad for Tourism Authority of Thailand by BBDO Bangkok does not seem like an ad at all. Instead, a set of cinematic trailers unravel, from adventure, to romance to an action-packed sci-fiction, that allows you to follow the different characters on their unique, but also thrilling journeys across Thailand.

Now, the producers want you to star in your very own version and “Write Your New Chapter” as a part of the film series “Amazing New Chapters” of Thailand! 

Whether it is supernatural, adventure, love, thriller, food or fantasy, the genre, the plot, the scenes and who will be starring in it, that will be decided by you!

Unfortunately, due to the pandemic it took a toll on several industries, especially Thai tourism. While this tourism business is slowly picking up, nature has been in luck in terms of recovering at its best.

In Koh Tao and Surat Thani, Hawksbill turtles are once again laying eggs, while Bryde’s whales have returned to Samut Songkram, and even more.  

While the sea, the forest, and the mountains are rewriting their new chapter, Thailand’s tourism industry is doing likewise. Some local cuisines have now become Michelin-featured restaurants, and others are reinventing a new style of massage.

“When we pitched this project, we told the client that we were not coming here to pitch against other agencies… but to pitch against other countries. Travelers need to revisit Thailand to see that nature, hotels, and restaurants, have revived,” says Thasorn Boonyanate, Chief Creative Officer, BBDO Bangkok 

Based on the fact that tourists love to share their travel experiences on social media, BBDO Bangkok decided to build on this and essentially welcome these tourists to come to Thailand and “Write Their New Chapter” in a cinematic style, while Thailand writes theirs.

People love to record special moments on their phones, whether it’s a story on Instagram or a video on Facebook. Just like movie genres, what they capture can be adventure, romance, or pure comedy. Drawing inspiration from our campaign, and using tools like our new filters, we want them to take on the role of film producers, create and tell their stories, and share this chapter of their lives with the world,” added Thasorn Boonyanate. 

This campaign is just the beginning of Tourism Authority of Thailand’s marketing push.

To further the promotion of this new campaign, BBDO Bangkok is releasing thematic key visuals, Instagram filters in the style of movie release posters, as well as tour packages to encourage tourists to come to Thailand to create and share their new chapters. 

Therefore, hashtags like #AmazingNewChapters and #AmazingThailand, along with tagging @touristmthailand were created for the opportunity to get featured on Tourism Authority of Thailand’s own Instagram channel.

“Representing film, this latest TVC is a new approach we are taking to communicate the Amazing New Chapters message and to engage tourists around the world through a cinematic perspective to show them Thailand has a multitude of holiday possibilities in which there is something for all. We want to inspire tourists to explore our wonderful country and to create their own amazing chapters during their stay and premier these films with not just friends and family, but the rest of the world,” says Mr. Yuthasak Supasorn, TAT Governor. 

The short film trailers are not only entertaining but are also great at showing off Thailand’s beauty. Some even manage to give goosebumps.

BBDO Bangkok have also given the work some really unusual but fun awards like; “Best Reconnect With Nature”, Best Luxe & Local”, “Best Ice Cream & Sweet Treats” and more. It might not be an Oscar, yet it certainly makes anyone smile.

The film was first launched in Paris earlier this season, then in a movie theater in Bangkok, Thailand.

Make sure to be the first to rate it!

For more information, you may head to BBDO Bangkok’s YouTube channel and start exploring your film career by taking on the role of a “film critic” today.


Client: Tourism Authority of Thailand

Agency: BBDO Bangkok

Chief Creative Officer: Thasorn Boonyanate

Creative Director: Rook Floro

Art Director: Narakorn Puechngen

Copywriter: Greepol Boonsrangsom

Group Business Director: Taksina Vasaruchapong

Business Director: Pattama Thienapirak

Account Director: Kavinthip Chaiteerakij

Account Manager: Natthaka Musigrungsri

Agency Producer: Toungrak Jiravatanarungsri

Head of Brand and Digital Planning: Prasit Kunanuphanchai

Strategic Planning Manager: Maipimol Suepayak


Directed by Tul Nutdanai Pombanta

EP: Thay Littichai x Arunwan So

Producer : Luk Luksawan

DOP: Jaji Jajison

2nd DOP (underwater): Tatchai Eakkhattiyakorn

AD: Praewpan Rungsub

Art Director : Luksamee Endoo, Mod Hery

Camera : Brandlink Co.,Ltd

2nd camera unit : Setthawut Samathimongkol

Post producer : A$D

Editor : Wisarut Deelorm

Post house : MiniP Post-production

Colorlist : Nuttacha Khajornkaitsakul

Online artist : Ekkasit Pratchayapinanth

Post house producer : Kanta Shovityakool

Sound Production Company: Mellowtunes

Music Composer: Siwat B Homkham

Sound Engineer: Artit Vongmetta

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