Listen to this article2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE – Asia Pacific / Aug 2022
RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (USD $ m) | ESTIMATED OVERALL YTD REVENUE (USD $m) | No.of Wins |
|---|---|---|---|---|---|---|
| 1 | 1 | VMLY&R | QSR Brands for KFC Project | 10.0 | 10.01 | 20 |
| 2 | 2 | Havas Worldwide | Lipton Project, Pizza Hut | 2.5 | 2.50 | 6 |
| 3 | 3 | FCB | Sacoor Brothers Project, Casio 0.9 Project,DKSH Project | 0.9 | 0.93 | 11 |
| 4 | 4 | Dentsu | FMCG Client | 0.8 | 0.82 | 19 |
| 5 | 5 | DDB | Nippon Paint Project, Luno, Genting 0.8 Skyworld | 0.8 | 0.75 | 5 |
| 6 | 6 | Ogilvy | Heineken, MSD, TGV Cinemas Sdn. 0.3 Bhd. | 0.3 | 0.30 | 4 |
| 7 | 7 | Leo Burnett | FrieslandCampina | 0.3 | 0.30 | 1 |
| 8 | 8 | Publicis Worldwide | L’Oreal | 0.2 | 0.20 | 1 |
| 9 | 9 | Isobar | Nando’s Chickenland Project, 0.2 AmBank Project, Heineken | 0.2 | 0.19 | 7 |
| 10 | 10 | M&C Saatchi Group | Hong Leong Bank, MDEC | 0.0 | 0.04 | 2 |
| 2022(Jan-Aug) | 14.6 | 69 | ||||
| 2021(Jan-Aug) | 9.2 | 55 | ||||
| YoY Comparison: | 58.1% | 25.5% |
2022 MEDIA AGENCIES NEW BUSINESS LEAGUE – Malaysia / Aug 2022
RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | RECENT LOSSES | ESTIMATED YTD WIN REVENUE (USD $ m) | ESTIMATED OVERALL YTD REVENUE (USD $m) | No.of Wins |
|---|---|---|---|---|---|---|---|
| 1 | 1 | Starcom | MAYSTAR Beauty Sdn Bhd, Luno 2.5 Pte. Ltd. | 2.5 | 2.5 | 11 | |
| 2 | – | Publicis Media | PepsiCo | 1.5 | 1.5 | 1 | |
| 3 | 2 | Zenith | L’Oreal | 1.1 | 1.1 | 2 | |
| 4 | – | M/SIX | Paynet, Ministry of Finance (Malaysia), Malaysia Healthcare Travel Council | 0.2 | 0.2 | 3 | |
| 5 | 4 | dentsu X | Telecomm Client | 0.2 | 0.2 | 6 | |
| 6 | 5 | Universal McCann | TYSON | 0.15 | 0.2 | 1 | |
| 7 | 6 | OMD | Tune Protect, Edaran Tan Chong Motor | 0.1 | 0.1 | 2 | |
| 8 | 7 | iProspect | Perusahaan Otomobil Kedua Sdn Bhd Project | 0.0 | 0.0 | 3 | |
| 9 | 8 | Wavemaker | Mondelez, Danone, Wipro Consumer Care | L’Oreal | 1.10 | 0.0 | 3 |
| 10 | 9 | Mindshare | Astro Meseat, Perodua Malaysia, ASTRO, Sime Darby Property, Malaysia Health Tourism Council | PepsiCo | 1.2 | -0.3 | 9 |
| 2022(Jan-Aug) | 4.4 | 34 | |||||
| 2021(Jan-Aug) | 2.9 | 37 | |||||
| YoY Comparison: | 49.4% | -8.1% | |||||
| 2022 Creative & Media (Jan-Aug) | 19.0 | 103 | |||||
| 2021 Creative & Media (Jan-Aug) | 12.2 | 92 | |||||
| YoY Comparison: | 56.% | 12.0% |
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
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