2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE – Asia Pacific / Aug 2022
RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (USD $ m) | ESTIMATED OVERALL YTD REVENUE (USD $m) | No.of Wins |
|---|---|---|---|---|---|---|
| 1 | 1 | VMLY&R | QSR Brands for KFC Project | 10.0 | 10.01 | 20 |
| 2 | 2 | Havas Worldwide | Lipton Project, Pizza Hut | 2.5 | 2.50 | 6 |
| 3 | 3 | FCB | Sacoor Brothers Project, Casio 0.9 Project,DKSH Project | 0.9 | 0.93 | 11 |
| 4 | 4 | Dentsu | FMCG Client | 0.8 | 0.82 | 19 |
| 5 | 5 | DDB | Nippon Paint Project, Luno, Genting 0.8 Skyworld | 0.8 | 0.75 | 5 |
| 6 | 6 | Ogilvy | Heineken, MSD, TGV Cinemas Sdn. 0.3 Bhd. | 0.3 | 0.30 | 4 |
| 7 | 7 | Leo Burnett | FrieslandCampina | 0.3 | 0.30 | 1 |
| 8 | 8 | Publicis Worldwide | L’Oreal | 0.2 | 0.20 | 1 |
| 9 | 9 | Isobar | Nando’s Chickenland Project, 0.2 AmBank Project, Heineken | 0.2 | 0.19 | 7 |
| 10 | 10 | M&C Saatchi Group | Hong Leong Bank, MDEC | 0.0 | 0.04 | 2 |
| 2022(Jan-Aug) | 14.6 | 69 | ||||
| 2021(Jan-Aug) | 9.2 | 55 | ||||
| YoY Comparison: | 58.1% | 25.5% |
2022 MEDIA AGENCIES NEW BUSINESS LEAGUE – Malaysia / Aug 2022
RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | RECENT LOSSES | ESTIMATED YTD WIN REVENUE (USD $ m) | ESTIMATED OVERALL YTD REVENUE (USD $m) | No.of Wins |
|---|---|---|---|---|---|---|---|
| 1 | 1 | Starcom | MAYSTAR Beauty Sdn Bhd, Luno 2.5 Pte. Ltd. | 2.5 | 2.5 | 11 | |
| 2 | – | Publicis Media | PepsiCo | 1.5 | 1.5 | 1 | |
| 3 | 2 | Zenith | L’Oreal | 1.1 | 1.1 | 2 | |
| 4 | – | M/SIX | Paynet, Ministry of Finance (Malaysia), Malaysia Healthcare Travel Council | 0.2 | 0.2 | 3 | |
| 5 | 4 | dentsu X | Telecomm Client | 0.2 | 0.2 | 6 | |
| 6 | 5 | Universal McCann | TYSON | 0.15 | 0.2 | 1 | |
| 7 | 6 | OMD | Tune Protect, Edaran Tan Chong Motor | 0.1 | 0.1 | 2 | |
| 8 | 7 | iProspect | Perusahaan Otomobil Kedua Sdn Bhd Project | 0.0 | 0.0 | 3 | |
| 9 | 8 | Wavemaker | Mondelez, Danone, Wipro Consumer Care | L’Oreal | 1.10 | 0.0 | 3 |
| 10 | 9 | Mindshare | Astro Meseat, Perodua Malaysia, ASTRO, Sime Darby Property, Malaysia Health Tourism Council | PepsiCo | 1.2 | -0.3 | 9 |
| 2022(Jan-Aug) | 4.4 | 34 | |||||
| 2021(Jan-Aug) | 2.9 | 37 | |||||
| YoY Comparison: | 49.4% | -8.1% | |||||
| 2022 Creative & Media (Jan-Aug) | 19.0 | 103 | |||||
| 2021 Creative & Media (Jan-Aug) | 12.2 | 92 | |||||
| YoY Comparison: | 56.% | 12.0% |
Related Content:
MARKETING Magazine is not responsible for the content of external sites.
Join the MARKETING HOME OF FAME at the Malaysian Marketing Conference Discovery Edition on May 9th.
Learn more at https://marketingmagazine.com.my/cmo2025/
Proudly sponsored by MRT Corp and Media Prima Omnia
For bookings: [email protected]
BOOK SEATS NOW