R3 Top Creative and Media Agency wins in Malaysia – August 2022

Take a look at the major account wins by creative and media agencies in Malaysia and Asia Pacific, courtesy of R3 Worldwide. Find out who, won what in the tables below:

2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE – Asia Pacific / Aug 2022


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AGENCY

RECENT WINS

ESTIMATED YTD WIN REVENUE
(USD $ m)

ESTIMATED OVERALL YTD REVENUE
(USD $m)

No.of Wins
11VMLY&RQSR Brands for KFC Project10.010.0120
22Havas WorldwideLipton Project, Pizza Hut2.52.506
33FCBSacoor Brothers Project, Casio 0.9 Project,DKSH Project0.90.9311
44DentsuFMCG Client0.80.8219
55DDBNippon Paint Project, Luno, Genting 0.8 Skyworld0.80.755
66OgilvyHeineken, MSD, TGV Cinemas Sdn. 0.3 Bhd.0.30.304
77Leo BurnettFrieslandCampina0.30.301
88Publicis WorldwideL’Oreal0.20.201
99IsobarNando’s Chickenland Project, 0.2 AmBank Project, Heineken0.20.197
1010M&C Saatchi GroupHong Leong Bank, MDEC0.00.042
2022(Jan-Aug)14.669
2021(Jan-Aug)9.255
YoY Comparison:58.1%25.5%

2022 MEDIA AGENCIES NEW BUSINESS LEAGUE – Malaysia / Aug 2022


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AGENCY

RECENT WINS
RECENT LOSSES
ESTIMATED YTD WIN REVENUE
(USD $ m)

ESTIMATED OVERALL YTD REVENUE
(USD $m)

No.of Wins
11StarcomMAYSTAR Beauty Sdn Bhd, Luno 2.5 Pte. Ltd.2.52.511
2Publicis MediaPepsiCo1.51.51
32ZenithL’Oreal1.11.12
4M/SIXPaynet, Ministry of Finance
(Malaysia), Malaysia Healthcare Travel Council
0.20.23
54dentsu XTelecomm Client0.20.26
65Universal McCannTYSON0.150.21
76OMDTune Protect, Edaran Tan Chong Motor0.10.12
87iProspectPerusahaan Otomobil Kedua Sdn Bhd Project0.00.03
98WavemakerMondelez, Danone, Wipro Consumer CareL’Oreal1.100.03
109MindshareAstro Meseat, Perodua Malaysia,
ASTRO, Sime Darby Property,
Malaysia Health Tourism Council
PepsiCo1.2-0.39
2022(Jan-Aug)4.434
2021(Jan-Aug)2.937
YoY Comparison:49.4%-8.1%
2022 Creative & Media (Jan-Aug)19.0103
2021 Creative & Media (Jan-Aug)12.292
YoY Comparison:56.%12.0%

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