KLEAN, Adwork form partnership to promote sustainable advertising tailored exclusively towards ESG

Listen to this article

Technology-based recycling company JANZ Technologies Sdn Bhd via its flagship brand KLEAN and Adwork formed a partnership on the 10th of August, 2022, to promote sustainable advertising that is tailored exclusively towards meeting the requirements Environmental, Social and Governance (“ESG”).

Under the arrangement, Adwork’s clients who are seeking for sustainable initiatives that cater towards ESG will now be able to place advertisements across all KLEAN Reverse Vending Machines in Malaysia from static-based to digital advertisements.

JANZ Technologies Sdn Bhd owns KLEAN, an innovative and sustainable solution to the plastic waste problem. The company manufactures and operates a series of AI-powered smart reverse vending machines that is powered by its own homegrown operating system and linked to an app. The machines collect plastic water bottles and aluminium cans in exchange for rewards points that are redeemable for goods and service.

Adwork provides an advertising marketplace platform from which businesses around the world can place advertisements across a number of advertising channels in Malaysia and Singapore. Clients typically select their desired media channel and upload their artwork for a fee. The company is moving into the sustainable space by providing advertising opportunities to contribute towards saving the environment.

klean impression dhl adwork

“We all need to play a role towards saving the planet and eliminating global warming. Advertising has never been easier and to be able to spend ad-dollars and at the same time contribute to saving the environment is a unique proposition”, said Adwork Chief Executive Officer, Kumaresh Visvanathan.

The partnership aspires to open up opportunities for companies, especially SMEs and those looking to meet their ESG requirements.

Advertisers under this scheme will be provided access to the KLEAN dashboard that shows real-time data pertaining number of recyclers, quantities of plastic and aluminium deposited into the reverse vending machines and the estimated carbon saved from the environment. The said data they can use for their ESG reporting.

Dato’ Dr. Nick Boden, KLEAN’s Chief Executive Officer, said, “Apart from saving the environment, KLEAN is also helping the B40 group by enabling assistance through KLEAN reward points. They can now recycle, help save the environment and receive reward points which they can exchange for discounts on goods and services.”

klean at klcc dhl adwork

“We are continuously working towards increasing the portfolio of rewards the users on our platform can use to help them in these trying times. Some of the reward partners currently on the KLEAN platform include Grab, Lotus’s and Village Grocer,” Dr. Boden continued.

“We provide opportunities for advertisers to either take up ad-space on our digital screens or static ads. Alternatively for greater impact, clients can choose to lease the reverse vending machines for a fixed duration and determine the advertising on the entire machine. DHL group are currently one of our largest leasing partners in this space”, added Dr Boden.

KLEAN currently has 40 machines located at high footfall areas in the Klang Valley, Genting and Penang. Packages and rates have been designed to make this affordable so as to enable a variety of companies and SMEs to advertise on the platform.

For inquiries on advertising packages on Adwork visit www.adwork.io or email [email protected] and for details on leasing of the reverse vending machines visit their website or email them.


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry. 
This is the only event where Live Presentations meets Live Judging. 
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023

For more details visit https://appies.com.my/ or contact Vishnu




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene