RM700mil spent to promote govt since 2020, says Anwar

Prime Minister Anwar Ibrahim has revealed that RM700 million has been spent since 2020 to promote the government.

He said the bulk of the spending was handled by the Prime Minister’s Office for advertisements and media buys to promote government initiatives.

“Some media outlets were also paid to promote the prime ministers,” he told the Dewan Rakyat.

Anwar said RM500 million was spent during former prime minister Muhyiddin Yassin’s tenure, and that this included promoting the government’s Covid-19 initiatives.

“During Bera’s (Ismail Sabri Yaakob) tenure as prime minister, he didn’t spend that much and there were leftover allocations,” he said, adding the present administration only honoured agreements signed during Ismail’s tenure.

“For 2023, there were no additional allocations,” he said during the prime minister’s question time.

Anwar was responding to the question from P Prabakaran (PH-Batu) about the total amount spent by the government for promotional activities since 2020.

He said that for next year, the finance ministry has been instructed to only approve a maximum of RM100 million for the same purposes.

“The government should not be burdened by adverts and publicity, other than our programmes reaching out to the people, and explaining through the mass media, including social media,” he said.

In promoting the current government initiatives like the Madani economy policy, he said, ministers and MPs are also encouraged to explain government initiatives to the grassroots.

Earlier this year, the government revealed that Ismail’s administration spent a little more than RM62 million for his “Keluarga Malaysia” government.

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene