Rebranding exercises cost govt RM62.7mil

Listen to this article

The government spent RM62 million rebranding Keluarga Malaysia, the Dewan Rakyat was informed today.

Datuk Armizan Mohd Ali, Minister of the Prime Minister’s Department (Sabah, Sarawak Affairs and Special Functions), replied in writing that Keluarga Malaysia’s rebranding cost RM62,093,139.05, Malaysia Madani RM489,216, and Kerajaan Prihatin RM181,752.20.

As of Jan 30, the current and previous governments spent RM62,764,107 on rebranding.

The costs are based on roadshows from the ninth prime minister to the present one. “Because of the movement control orders (MCOs), the Kerajaan Prihatin, under the eighth prime minister, only implemented one programme,” he stated.

Aminolhuda Hassan (PH-Sri Gading) asked Armizan yesterday how much was spent on rebranding the government from the eighth prime minister to the present administration.

Kerajaan Prihatin was Tan Sri Muhyiddin Yassin‘s slogan, Keluarga Malaysia was Ismail Sabri Yaakob‘s, and Malaysia Madani is Anwar Ibrahim‘s.

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry. 
This is the only event where Live Presentations meets Live Judging. 
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023

For more details visit or contact Vishnu

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene