DENTSU CREATIVE To Drive Malaysia Airports Initiatives Towards a Sustainable Commercial Growth

DENTSU CREATIVE Malaysia will be working alongside one of the largest airport operator groups in the world, Malaysia Airports Holdings Berhad (MAHB) Commercial Services Division on an integrated public relations and social media campaign to highlight their delightful offers and to emphasize on the retail vision and entertaining experiences in establishing MAHB airports as a lifestyle destination.

Following a multiagency pitch during the third quarter last year, DENTSU CREATIVE will kick start with the group via digital and on-ground expertise including creative, social media as well as earned and paid influence.

DENTSU CREATIVE will also be responsible for strengthening the airports in the local market and to win the hearts of locals through relevant and transcendent creativity through the support of e-commerce, social engagements and public relation direction.

Milan Agnihotri, Client Partner, DENTSU CREATIVE Malaysia stated, “We are thrilled to be a part of this continued journey with MAHB in their efforts to establish MAHB airports as a lifestyle destination. This time around we will strive to reshape lifestyle experiences at the MAHB airports through the power of public relations and social media pull.

Milan Agnihotri, Client Partner, DENTSU CREATIVE Malaysia

Our goal – to draw attention on dining, retail shopping and leisure experiences and to position Malaysia Airports as a recognizable lifestyle destination amongst travellers. Our involvement will also bring alive the unique lifestyle experiences that are being delivered by the partners and concessioners to establish MAHB as a leader in the category.”

On the other hand, Kunal Roy, Chief Executive Officer – Creative Brands, DENTSU CREATIVE Malaysia said, “We feel honoured to have been chosen by MAHB as their PR & Social partner moving forward. This win is a validation of our investment into Modern Creativity especially in the realms of Earned Influence and Experience.

With creativity at the core, DENTSU CREATIVE will continue to drive its vision of meaningful change through the goals of Creating Culture, Changing Society and Inventing the Future. The new MAHB remit allows us to flex our creative muscle in a way that will create meaningful and measurable impact.”

Kunal Roy, Chief Executive Officer – Creative Brands, DENTSU CREATIVE Malaysia

This is the first partnership under DENTSU CREATIVE Malaysia’s belt following the announcement of its launch in December 2022.

DENTSU CREATIVE kickstarted their partnership with MAHB through an on-ground experiential exhibition themed, ‘Hanya Dikau – Seniman Agung P. Ramlee’ to commemorate Tan Sri P. Ramlee’s everlasting excellence in its 50th year (anniversary) at the Kuala Lumpur International Airport – Terminal 1 and the exhibition will be open to the public till the 31st of May 2023.

DENTSU CREATIVE sets to work in the direction of harnessing modern creativity to establish MAHB as a destination that continues to tap into relevant local consumer insights.

DENTSU CREATIVE will also be managing the group’s comprehensive strategy throughout the year through the force of social media and public relations with the goal of bringing them closer to consumers in a well-connected approach.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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